Garmin

GARMIN tasked us with designing, manufacturing, and installinga standout shop-in-shop (SIS) for GO Outdoors’ largest Europeanstore in York. The objective was to create an eye-catching,immersive space that reflects GARMIN’s rugged, high-performance ethos across its outdoor, running, and cyclingproduct categories.​

Our Retail & Brand Experience team developed a bold design concept that blended form and function. From 3D renders to technical drawings, we created a premium retail environment using layered storytelling and high-impact visuals. The space featured:

• A large play table showcasing GARMIN’s product range
• A dramatic back wall for campaign storytelling
• A totem-style unit for specialist InReach devices
• Integrated digital signage and backlit TFS graphics for dynamic & future content

With just four weeks from design sign-off to launch, our in-house project managers led every stage including site surveys, production, and installation, coordinating closely with both GARMIN and GO Outdoors to deliver on time for the official store opening.

The result is a dynamic, brand-led space that invites exploration, enhances the shopper journey, and flexes for future campaigns. This format is now being rolled out across other stores.