BMW held their largest convention in over 10 years in Cape Town. There were 400 delegates over 5 days with daily events that required bespoke menus and supporting information.
Although BMW have event management agencies, they don’t know the brand guidelines as well as APS which can delay the design process, therefore our on-site studio team were tasked with creating menus, restaurant and table branding for 14 meals at 12 different venues.
Each venue needed bespoke materials designing that encompassed the look and feel of the restaurant, whilst also ensuring that all items adhered to and were clearly part of the BMW brand.
APS designed 31 items altogether to fit the event theme, 21 of which were printed (10 were produced locally in South Africa as large format or were used for digital screens). Many of these were unique items cut to shape, or with luxury print finishes.