TotalEnergies
Flex Fuel B2B Campaign
Challenge
To raise awareness of the launch of the new TotalEnergies brand in the business to business market.
This required a campaign to be developed to re-engage with fleet businesses to promote the new brand and the new proposition for their renewable energy offering.
Solution
The approach was to create and build a personalized DM pack and a personalized website experience which tailored to each business customer.
The customer received a Direct Mail pack, which included a dummy fuel cell and a personalized code. The code is then entered on the website which then presents recommendations of fuels that TotalEnergies can offer for the customer’s sector or business.
The campaign was launched initially as a pilot to 30 businesses, but based on the success of the pilot this will now be rolled out to 60 additional customers.
