Aegon is a pension, insurance and investment company, and we’ve been working with them since 2006, delivering a range of marketing, digital and technology services.
Aegon wanted a solution that would incorporate a digital and an agile way of working into the heart of its marketing strategy and operations. The overall objective was to develop a multichannel marketing management system which would deliver time and cost savings. To have a clearer understanding of Aegon’s objectives, we led 5 weeks of discovery activity, including multiple workshops.
The solution was centered on our Marketing Operations Suite (MOS) – an integrated set of tools to manage multichannel communications. Using four of our MOS modules: Workflow Manager, Asset Manager, Marcom Store and Operations Manager, Aegon can now manage all of its marketing operations in a more efficient and collaborative way.
All marketing activity and assets are available in a centralized location, giving Aegon the additional ability to measure and analyze data, across all projects. A single sign on function was added, allowing third party agencies to engage and upload assets to relevant projects.
“Aegon UK as a business has transformed over the last few years and digital is now very much the focus of all we do. APS has supported us at every stage on this journey and we now have an in-house design studio powered by APS with Account Managers, Digital Designers and Web Developers. APS listens, get what we want very quickly and always deliver what they promise. They are really easy to work with and great to have on my team.”
Head of Brand and Digital, Aegon UK