Bestway Retail, owner of the UK’s largest franchised off-licence and convenience chain, has partnered with global marketing services provider APS Group, in order to create and deliver an end-to-end marketing solution for its retail division.

Under the two-year contract, APS Group will be providing a range of marketing and print services for their Bargain Booze, Select Convenience and Wine Rack brands.

This will also see APS Group playing a key role in shaping the direction of Bestway Retail’s marketing strategy. Bestway will also be supported by an onsite creative service team and APS Group’s proprietary marketing technology platform – in addition to ongoing guidance, insight and creative expertise.  This partnership will allow Bestway Retail to be even more efficient in co-ordinating point of sale materials for all stores, and will be customizable to meet the individual needs of each location.

APS Group will also be delivering in-store ‘web shop’ technology, which allows stores to self-order materials as needed.

Adam Burnett, Marketing Director of Bestway Retail, said: “Our strategic partnership with APS Group has provided us with valuable insight into how we can improve our service to franchised stores and company owned stores. They are just as focused on getting it right first time and on time as we are and they have quickly become an invaluable extension to our team”

John Holmes, Executive Director. APS Group, added: “We are delighted to be helping Bestway Retail move forward and grow as a business. We’re proud to be enabling such a recognized and valued brand with enhanced in-store experiences for their customers up and down the country.”