APS Group wins Superdrug’s first-ever CSR Award
3rd March 2020
We’re thrilled to have been awarded the Superdrug CSR Award at the retailer’s annual supplier conference.
Having previously won Superdrug Agency of the Year in 2015, we are ecstatic that Superdrug’s marketing team has chosen APS Group for the CSR Award thanks to a recent project which has seen us transform Superdrug’s loyalty cards from plastic to paper.
By removing the PVC and mirror foiling from the loyalty cards, we’ve provided Superdrug with a more sustainable option and helped the brand streamline costs while also helping to reduce the cost to the planet as we all look to become eco-friendlier. We delivered the project just 15 days after the official sign-off and produced one million cards within three weeks – with a further 500,000 now in production.
Superdrug’s supplier conference, which took place in London last month, is a chance to celebrate recent work, highlight achievements and discuss strategy for the year ahead. There were over 30 winners across all award categories, including 90 nominees, with notable wins from organisations such as Unilever and Procter and Gamble.
Patrick Megarry, Head of Marketing at Superdrug, made a speech about the brand’s vision for sustainability and CSR before surprising us with the award win, which was presented to our very own Gavin Kyle, Superdrug’s Account Director here at APS Group.
Gavin said: “The CSR Award had been kept secret, so it came as a complete shock when we heard our name being called. It’s the first year for this category, which makes it all the more special to have won it.”
The award is an important milestone in our history with Superdrug who we’ve worked with since 2008. From in-store and POS marketing to the design, production and roll-out of creative campaigns, we’ve partnered on several fantastic projects over the last decade and look forward to continuing to deliver sustainable innovations in the future.
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