APS have recruited experienced retail marketing expert Mike Mikyska to the role of Senior Vice President of Strategy & Innovation. Mike will be based out of the APS North America headquarters in Boston, MA and adds a huge amount of experience to the team.
From managing promotional and in-store marketing campaigns for Kraft brands including Kool-Aid, Post Cereal and Capri Sun to his most recent role as Managing Director of Innerworkings, Irvine Retail Solutions where he managed global clients such as Nestle, Energizer, Unilever, Burt’s Bees and others. Mike brings a vast range of expertise in the global retail marketing execution and business unit management. Additionally, he also led the business development and client services function for his company DB Studios located in Irvine, California which was acquired by Innerworkings in 2013 after several years of phenomenal growth.
His role at APS will see him helping to drive the continued expansion of the North American region for APS as well as a wider global responsibility to deliver the Group’s retail marketing and POS strategy across many brands such as Hoya, Philips, BMW and O’Neill.
John Nodding, Executive Director at APS Group explains “Mike brings with him a great deal of knowledge and expertise of the retail industry and his approach to creating hugely innovative POS solutions will be a great asset to APS. We want to continue to provide industry leading solutions for our retail clients and Mike is a great asset to help us surpass the high bar we’ve already set.”
Mikyska continues “I’m really excited by the opportunity to work with a leading customer communications provider like APS, there is huge untapped opportunity in the North American market and I’m looking forward to building on our recent success in this space.”