Recently, APS Group has been commissioned to create a wide range of animations for a number of global brands, ranging from Philips to Duracell and the NHS. Projects that have seen the in-house animation and illustration team at the Group’s creative agency triple in size in the last 12-months.
Speaking about the growth in animation and illustration projects, APS’ Group Creative Director commented: “The body and standard of work that our animation team has created is truly impressive, they’ve managed to adopt a wide range of animation styles and win projects against several dedicated creative design agency and animation studios. It’s safe to say that the animation and illustration team we have created is truly a creative force to be reckoned with.”
As well as projects for a wide range of global brands, the animation and illustration team have also developed brand films for charities such as Project Inc, and worked on high profile projects for Public Health England, the Department of International Trade and Merseyside Police.
Speaking about where the motion graphics department goes from here, APS’ Director of Group Agency Services said: “Our commitment to investing in the right talent, underpinned with the technology required to deliver outstanding creative output has resulted in the Agency winning and producing some fantastic results for our clients. As the requirement for animation, illustrations and filming services grows, we will continue to ensure that we have the depth and breadth of expertise to meet our client’s requirements.”