The past few years have caused decades’ worth of disruption to consumer spending in a remarkably short space of time. The global pandemic caused lasting changes to consumer habits, and more recently the cost-of-living crisis is rewriting the rules yet again.
Global Health, Beauty and Personal Care brands and their leaders have been riding the wave of these changes, with seismic shifts in innovation, culture, and the environment – plus major changes in consumer demand and volatile commodity markets. This has given today’s consumer more power than ever before, reinforced by social media, internationality, and eCommerce. Trends from all over the world are spreading and changing the daily health, beauty and care routine.
Our Strategy and Insights team, have scanned the industry in their latest report to seek out where we see the opportunities for growth and innovation lie – including engaging Generation Z, optimising your marketing campaigns and aligning with your consumer values.
To learn more about these compelling insights and our recommendations, just enter your details below and we’ll send you a copy of the report.
