The migration to digitally empowered customer communications is a slow-moving process for many organisations. For some, it may feel too slow – especially when the incentives behind the transition are as numerous as they are compelling.
Digital initiatives can help brands reach people faster, and in new and engaging ways – enhancing user experience, brand perception and customer loyalty. They are also offering a cost-effective alternative to traditional solutions that are helping to improve brand consistency. They are even helping to reduce carbon emissions.
But, while many have already taken small steps in this direction, fulfilling the full potential that digital enablement promises hasn’t been easy to realise. Not least because it can require a significant investment in new technologies, an overhaul of processes and carefully considered change management programmes.
In this mini guide we explore the approach that brands can take to move to a more.
