In a world where digital convenience dominates, one might assume the days of brick-and-mortar Mobile Network Provider (MNP) stores are numbered. But in fact, the opposite is true. Physical retail is enjoying a surprising resurgence – not for the products themselves, but for the experiences it can offer. Our latest Horizon Scan explores how MNPs can transform their retail space into a thriving hub of engagement, loyalty, and innovation.
Today’s customer doesn’t just want a deal, they crave connection, entertainment, and value-added experiences. Our report explores how MNPs can reinvent the in-store journey, with insights on engaging Gen Z with gamified apps and shareable AR experiences, appealing to Millennials through seamless tech and social events, and ensuring Gen X and Boomers feel valued with personalized service and community touchpoints.
Through examples from brands like Octopus Energy, Sephora, JD Sports and Waitrose, we show how strategic design, technology integration, and loyalty-driven storytelling can help MNPs break the outdated perception of stores being transactional-only spaces. Imagine interactive shop windows that react to passers-by, AI-powered virtual assistants that cut wait times, loyalty-triggering vending machines, and digital floors that bring childhood nostalgia into the modern age.
From immersive digital displays and personalized app incentives to sustainability conscious POS and coffee bar lounges, we uncover the tools MNPs can use to become a destination and not just a stop-off.
If you’re looking to drive repeat footfall, build stronger customer relationships, and future-proof your physical presence in an increasingly experience-led market, this is the essential guide.
Ready to reimagine what your retail space can be?
Download the full report now and unlock the insights shaping the future of customer engagement.
