Magnet Trade

Magnet specialise in beautifully crafted kitchens and is split into two key business areas; Retail (consumer focused) and Trade (focused on Trades people within the industry).

In 2024, they launched a series of 6 store-in-store concessions within Selco Warehouses, a nationwide timber and builders’ merchant with c.75 stores across the UK.

We were tasked with developing the brand look and feel within these concessions, working closely with the Magnet team to develop specific propositional, product and promotional messaging for their new audience.

This also led to refreshing their existing brand guidelines to ensure we could deliver a strong brand presence and longevity for the client’s new partnership.

We were able to utilise the breadth of our services and subject matter experts across Creative Agency, Retail & Brand Experience and Print Production. Our end-to-end offering enabled a more streamlined solution, calling upon wider expertise when needed.

The initial rollout covered 6 stores across Greater London, including the flagship store.

We pride ourselves in working collaboratively with our clients and we know that sometimes creative direction can change. After the initial roll, Magnet decided that they wanted to invest in bespoke installations to maximise the potential of their new partnership with Selco

At this stage, we onboarded our Retail & Brand Experience team to create the tailored concept and refined the messaging to suit. This led to the Croydon store becoming the new flagship, and a template to now be rolled out across other stores.

We are now in the process of building a universal kit of contents for future store rollouts to help maintain client budgets and ROI.

Despite the change in direction, good communication and reliable project management enabled the campaign to run smoothly and efficiently.