KitchenAid had secured a high footfall space within Harrods for a pop-up retail customer experience. This was to support the launch of their iconic stand mixer and blender in their Colour of the Year, Hibiscus.

A vivid fuchsia with a matte finish, the Colour of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden, standing out on your countertop just as it does in nature.

Our team began by presenting three proposals, ranging from conservative to innovative, that would  intrigue customers to engage with the display. Using a Hibiscus secret garden theme, we finalised our concepts.

The proposals were to be submitted a few weeks prior to manufacturing deadlines, including technical drawings, fire certification and build schedules, so our team needed to work within tight deadlines.

The installation had to be fully completed outside of trading hours, meaning around the clock installation before the store opens, which was all managed by our specialist installation team.

“The team went above and beyond to make this project possible, working to very tight deadlines and strict criteria. Nothing was ever too much trouble.  The team’s dedication and attention to detail from start to finish ensured delivery of a quality display that fit perfectly into the Harrods store environment. We also hugely appreciate Lee working through the night to complete the installation and then taking the time to meet with the brand team the next day for sign off.”

Rebecca Harrison, KitchenAid, Brand Marketing Analyst EMEA

Hoya is driven by a passion for partnership and innovation. They needed a new display to showcase their lenses and wanted them to be more sustainable than the existing ones they were using.

For the first campaign we used bamboo instead of aluminum and plastic and Katz Board instead of normal cardboard.

We made all display bases re-usable and everything modular so Hoya doesn’t need to switch the whole display for each campaign.

Hoya is driven by a passion for partnership and innovation. They needed a new display to showcase their lenses and wanted them to be more sustainable than the existing ones they were using.

For the first campaign we used bamboo instead of aluminum and plastic and Katz Board instead of normal cardboard.

We made all display bases re-usable and everything modular so Hoya doesn’t need to switch the whole display for each campaign.

As the automotive customer journey is constantly evolving, we discovered a need for a more immersive experience in Ford’s showrooms – a customer-led approach that improved the decision and sales process.

Think

Behind a driving force of changing customer expectations Ford required a solution that would improve customer service and signposting within their dealerships, creating a more immersive experience. It was vital that the end result had the ability to evolve and grow as well as fit in any dealership.

Create

We were tasked with facilitating a premium showroom upgrade programme across Ford’s European dealerships; managing communications, manufacturing, procurement, logistics handling and implementation for materials, such as free-standing walls and furniture.

Deliver

We created 4 fully interactive customer ‘zones’ in each showroom, along with over 1,000 pages of self-guided, multilingual documentation and videos for dealers. Due to varying dealer sizes, we produced modular ‘kits’ that would work in any dealer environment across Ford’s 3,500 locations.

“APS’s end-to-end management approach has delivered some great flexibility for us and our dealers and customers have been really impressed with the service.”

Manager Retail Experience, Ford of Europe