Think

Albert Heijn is the largest Dutch supermarket chain. They came to us as they wanted to…

• Introduce technology and automation
• Have detailed reporting and MI
• Speed up the time to market and introduce a more efficient way of working
• A plan for continued savings
• Bring in global and multi-sector expertise

We led a 12 week discovery review engaging with various teams and analysing everything from process and goals to vendors and trial testing.

Create

We then created a tailor-made print management solution complete with a near-site account team. Together we put in place specific SLAs, defined a vendor network and standard set up products, scoped out a technology roadmap and rolled out the process to all of Albert Heijn’s stakeholders.

Deliver

Since discovery we have successfully implemented our print management solution across all 940 plus stores.

All processes are documented and captured using our Marketing Operations Suite. In fact, our technology has reduced lead times and given 3-4 days extra per campaign.

Albert Heijn has also been able to save 19% on the cost of their printed products.

“The automated and flexible way of working of APS ensures a seamless execution of our campaigns.”

European Sourcing Marketing Manager, Ahold Delhaize

A critical part of managing Versus Arthritis’s customer services and communications, is the support we provide technically. We proposed a fully integrated online ordering and CRM system, targeting specific customers to encourage donations and send out thank you notes.

Think

Our integrated IT team was able to roll out the new technology and systems with no down time or any impact to the charity’s supporters.

Create

We synchronised 1.2 million customer accounts, contacts and addresses, with total data integrity maintained. We were able to more than double the anticipated system activity in the first three months, thanks to diligent testing.

Deliver

• Management of 1.2 million customer accounts
• 50% increase in activity
• Complete data security

“APS Group has been an invaluable partner on this project – a partner who has engaged in a way that’s non-technical, considered, approachable and knowledgeable. Their discovery and project implementation phases are robust and they’ve provided a solution that is working seamlessly and is also fit for the future.”

Supporter Care Manager, Versus Arthritis

Think

Public Health England (PHE) is an executive agency of the Department of Health, it exists to protect and improve the nation’s health and wellbeing.

Public Health England’s Change4Life programme is a social marketing campaign that aims to reduce obesity by educating and encouraging people of all ages to eat more healthily and increase exercise. Their ‘10 Minute Shake Up’ campaign uses popular Disney characters alongside recognisable Change4Life animations to get children doing more 10 minute bursts of exercise to help them reach the recommended amount of physical activity.

Create

Tactile engagement is key with children and so the campaign packs, containing stickers, planners and passports, are an essential part of the media mix. PHE needed 4 million educational Change4Life packs to be printed, collated and distributed to 16,500 schools in England. This major print and logistics project came just as we transitioned to become PHE’s new provider under the Crown Commercial Service (CCS) Managed Print and Digital Solutions framework (RM3785), on which we are the single supplier for Lot 1. It was essential that campaign timelines were met and cost efficiencies were identified.

We scrutinised the specification and re-evaluated the planned supply chain. New suppliers were brought in and supported by the supplier’s own in-house production facility to ensure that each element was produced by a best in class supplier – ensuring maximum cost efficiency while minimising risk.

Deliver

The campaign distribution was completed one week ahead of schedule, and database cleaning and tracked courier services ensured return rates of just 0.08%. By offering combined print and logistics services under the CCS print framework, we provided PHE a full end-to-end solution, which removed over a week of transport and double handling time and provided significant additional cost savings. It was also able to provide a full audit and proof of delivery to every school.

Overall, PHE achieved savings of 13.6% in manufacturing and distribution costs.

Think

With millions of renewal packs every year, our client was dedicating an increasing amount of time in fulfillment activity. By reviewing the process, we knew we could change this.

Create

We moved the operation to our secure transactional print and card production facility, creating an end-to-end, automated document factory that produces secure print without manual intervention.

It accepts data directly from the client to personalise each component in the pack: the renewal letter, membership card, card carrier, and policy documentation. The card is attached to its carrier using the only machine in the UK capable of attaching up to 8 cards to a carrier. The letter, policy booklet, and card carrier are then combined before being enclosed.

Deliver

Introducing our automated process has created significant time and cost savings:

• 24% cost saving with regards to production, fulfilment and mailing
• Turnaround reduced by 7 days on each mailing.