Our partnership with Isle of Harris began in 2014, and for our latest project, we were involved in developing the packaging for the inaugural launch of their Hearach Whisky. The brief was to create a distinctive, premium bottle and packaging solution that authentically represented the Isle of Harris, encapsulating the spirit of its people and location. Uniqueness, material efficiency and the ability to communicate the brand story were asked for, together with the packaging allowing the bottle to be clearly visible.
The essence of the Isle of Harris Hearach Whisky is deeply rooted in its island origin and the remarkable individuals who craft it. The packaging showcases generations of Hearach individuals who have grown up amidst the island’s elemental landscape, using debossing and photography of the local islanders. The theme of intertwining people and place runs throughout the brand DNA of The Hearach.
The name, ‘The Hearach,’ is the Scottish Gaelic word for ‘a native of Harris.’ References to the Scottish Gaelic language are continued on the packaging to reflect the strong heritage and culture of the Isle of Harris. Additionally, the packaging subtly features the texture of Harris Tweed weaving, a historic island textile protected by a unique act of parliament, adding a tactile element and elevating the premium nature of the product.
The glass patterns and label design evoke the concept of intertwining people and place, while the organic and weathered shape of the bottle further reflects the island’s essence.
The postal outer, sleeve, and supporting brochure, which tells the brand story, are all made from fully recyclable materials, using biodegradable glues, foils, and environmentally friendly inks.
The online launch on 22 September 2023 had an overwhelming response, with over 25,000 customers queuing online which led to a sell out in four and a half hours! Plus, over 1,000 customers travelled from as far away as Canada to line up outside the distillery to ensure they received a ‘first-release’ bottle. Slàinte mhath!
Delighted to share that this project won Gold at the Scottish Design Awards for Packaging Design, as well as being shortlisted for a D&AD Award for Limited Edition Packaging Design.
BMW held their largest convention in over 10 years in Cape Town. There were 400 delegates over 5 days with daily events that required bespoke menus and supporting information.
Although BMW have event management agencies, they don’t know the brand guidelines as well as APS which can delay the design process, therefore our on-site studio team were tasked with creating menus, restaurant and table branding for 14 meals at 12 different venues.
Each venue needed bespoke materials designing that encompassed the look and feel of the restaurant, whilst also ensuring that all items adhered to and were clearly part of the BMW brand.
APS designed 31 items altogether to fit the event theme, 21 of which were printed (10 were produced locally in South Africa as large format or were used for digital screens). Many of these were unique items cut to shape, or with luxury print finishes.
The Print Marketplace (CCS Framework RM6071) is an online platform that enables public sector organisations to purchase compliant, cost-effective print services directly from a large pool of pre-qualified suppliers.
Below are three case studies showing how the platform is a true end-to-end service, an effective digital solution and how it can simplify print buying.
More than just print
Ulster University used the platform to purchase vibrant, engaging graphics for a high-profile campus opening. Multiple installations were needed, all whilst building work was still ongoing. The Print Marketplace supplier co-ordinated the installation with on-site contractors and the university team so that everything was ready for the grand opening!
A flexible framework
Welwyn Hatfield Borough Council needed a compliant framework to purchase a variety of print. The Print Marketplace allows them to channel all their requirements through a single user and different buying routes are available depending on how much support is required. The platform also gives the opportunity to buy local and supports hybrid working.
Simplifying print buying
The University of Worcester has opted to close their print room and use the Print Marketplace. APS provided training sessions to facilitate the transition, offering ongoing support once live. There are now over 80 users buying print via the platform, enjoying time and cost savings as well as assured business continuity and the option to contribute towards their green agenda.
The Print Marketplace (CCS Framework RM6071) is an online platform that enables public sector organisations to purchase compliant, cost-effective print services directly from a large pool of pre-qualified suppliers.
Below are three case studies showing how the platform is a true end-to-end service, an effective digital solution and how it can simplify print buying.
More than just print
Ulster University used the platform to purchase vibrant, engaging graphics for a high-profile campus opening. Multiple installations were needed, all whilst building work was still ongoing. The Print Marketplace supplier co-ordinated the installation with on-site contractors and the university team so that everything was ready for the grand opening!
A flexible framework
Welwyn Hatfield Borough Council needed a compliant framework to purchase a variety of print. The Print Marketplace allows them to channel all their requirements through a single user and different buying routes are available depending on how much support is required. The platform also gives the opportunity to buy local and supports hybrid working.
Simplifying print buying
The University of Worcester has opted to close their print room and use the Print Marketplace. APS provided training sessions to facilitate the transition, offering ongoing support once live. There are now over 80 users buying print via the platform, enjoying time and cost savings as well as assured business continuity and the option to contribute towards their green agenda.
