Think

Albert Heijn is the largest Dutch supermarket chain. They came to us as they wanted to…

• Introduce technology and automation
• Have detailed reporting and MI
• Speed up the time to market and introduce a more efficient way of working
• A plan for continued savings
• Bring in global and multi-sector expertise

We led a 12 week discovery review engaging with various teams and analysing everything from process and goals to vendors and trial testing.

Create

We then created a tailor-made print management solution complete with a near-site account team. Together we put in place specific SLAs, defined a vendor network and standard set up products, scoped out a technology roadmap and rolled out the process to all of Albert Heijn’s stakeholders.

Deliver

Since discovery we have successfully implemented our print management solution across all 940 plus stores.

All processes are documented and captured using our Marketing Operations Suite. In fact, our technology has reduced lead times and given 3-4 days extra per campaign.

Albert Heijn has also been able to save 19% on the cost of their printed products.

“The automated and flexible way of working of APS ensures a seamless execution of our campaigns.”

European Sourcing Marketing Manager, Ahold Delhaize

In support of Public Health England’s (PHE) Antibiotics above-the-line marketing campaign, APS’ agency services team created a range of social media assets to strengthen online engagement with key target audiences.

Think

Having taken time to understand the approved messaging and the key target audiences we devised a number of concepts that brought a more human element to the creative and also involved Dr Ranj as a spokesperson.

Create

As well as storyboarding, filming and editing; we recreated the animated pills from the TV advert and applied these across a number of social media platforms including Facebook canvasses and carousels. We also wrote all the key post copy to ensure additional relevant messaging.

Deliver

All of the work was scripted, designed, animated, edited and delivered to a tight timescale to ensure the social campaign ran in conjunction with the main omnichannel marketing campaign.

Marking the 350th anniversary of the Great Plague of 1665-66, The National Library of Scotland’s Plague! Exhibition aimed to give new and younger audiences an understanding of the cultural, medical, religious and social responses to the contagious disease in Scotland.

Think

The challenge was to break down library perceptions and give new, younger audiences an understanding of various cultural, medical, religious and social responses to outbreaks of contagious disease in Scotland. Our creative approach needed to have both physical life in the Library and beyond the building, in order to change perceptions of it being purely a place for research and something that is ‘not for them’.

Create

The final route centred around the red cross and short naming device ‘Plague!’ was to prove a versatile means by which to communicate the death, darkness and horrors that lay in wait!

The campaign included targeted posters, online web banners, social posts and projections on iconic Edinburgh landmarks (including the Library itself) featuring the iconic red cross associated with the plague.

Deliver

We delivered a highly targeted above the line campaign. The exhibition broke all records. It attracted 63,413 visitors – a 38% increase on a previous exhibition. Creative nominated for ‘Poster of the Year’ at the Scottish Design Awards.

“It was truly a triumph both in numbers visiting and in the quality of the exhibition. The curation and the design were of the highest order. On behalf of the Board, I offer our thanks and our congratulations on a first rate performance.”

Chairman, The National Library of Scotland