With Philips recently acquiring Biotelemetry, the Philips research department were looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.

We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards whilst incorporating new brand standards for Philips Biotel Research too.

Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.

“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.  Once we found The APS Group we felt instantly confident in the team’s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

Helping create a new positioning, raise awareness and corporate sponsorship of the UK’s oldest Mounted Police Section to ensure they can continue to ‘Stand Tall’ in the communities of Merseyside.

Think

We had to get to the heart of what the Mounted section means to Merseyside Police, Businesses and the Communities of Merseyside. This involved understanding the key objections and motivations in order to help us build a proposition and identity that everyone could be proud of and would perfectly encapsulate what the Mounted Section stands for.

Create

Our identity needed to be truly owned by the Mounted Section, therefore its building blocks were borne from the elements of Merseyside – streets, communities, the river and of course the famous Liver Birds – as well as the horses themselves. Our supporting marketing materials needed to have a gravitas to them so the various audiences could feel the sense of pride that the horses and officers have in serving the people. Photography days at the stable and around Merseyside plus skilled retouching, allowed our Agency Services team to create a batch of beautiful images to use within the omnichannel marketing campaign.

Deliver

From fundraising brochures through to a brand new public-facing website and other supporting marketing materials, we delivered the entire campaign on time and within a tight budget to help ensure the future of one of the UK’s oldest Mounted Sections.

Think

Albert Heijn is the largest Dutch supermarket chain. They came to us as they wanted to…

• Introduce technology and automation
• Have detailed reporting and MI
• Speed up the time to market and introduce a more efficient way of working
• A plan for continued savings
• Bring in global and multi-sector expertise

We led a 12 week discovery review engaging with various teams and analysing everything from process and goals to vendors and trial testing.

Create

We then created a tailor-made print management solution complete with a near-site account team. Together we put in place specific SLAs, defined a vendor network and standard set up products, scoped out a technology roadmap and rolled out the process to all of Albert Heijn’s stakeholders.

Deliver

Since discovery we have successfully implemented our print management solution across all 940 plus stores.

All processes are documented and captured using our Marketing Operations Suite. In fact, our technology has reduced lead times and given 3-4 days extra per campaign.

Albert Heijn has also been able to save 19% on the cost of their printed products.

“The automated and flexible way of working of APS ensures a seamless execution of our campaigns.”

European Sourcing Marketing Manager, Ahold Delhaize