APS have a long standing relationship with adidas working with teams based in the UK and Benelux providing full integrated agency and production services. On the 1st September adidas launched their next-generation speed boot, the X Ghosted.

We developed a multitude of pre-launch digital communications including Instagram stories, web banners and bespoke landing pages for some of adidas’ online retail partners.

In addition, we also produced all POS assets for the instore experience.

Think

Mitchells & Butlers came to APS after recognising a gap in the market for a quick turn around steak restaurant. Our task was to create a completely new restaurant name and brand identity as well as to design all of the supporting launch collateral that would ultimately help them really stake a claim in the crowded restaurant market.

Firstly, we needed to come up with a name – and out of a long list of suggestions, we hit on Son of Steak. From there we set about creating a refreshing personality that would inform the design, menu, and style of the restaurants, based on key insights on who the target audience would be.

Create

Working with the Son of Steak chefs, we directed a photoshoot that would capture the food, environment and feel of the restaurant. We also developed a strong tone of voice for a variety of multi-channel communications to enable the restaurant to attract customers with a little disruption.

Deliver

This complete top-to-bottom rebrand was handled on time and to budget, which allowed the first Sons of Steak restaurant to open as scheduled in Birmingham. The launch of the new brand was met with a huge amount of positivity by both Mitchells & Butlers and the people of Birmingham.

Start4Life is part of Change4Life, a nationwide government marketing campaign that provides impartial advice to families, helping them lead a healthier lifestyle. Their latest campaign focused on weaning: introducing solid food to babies and establishing healthy eating habits from baby’s first bite.

The Challenge

We used a wide range of marketing research and insight from doctors and parents to understand where confusions lay surrounding weaning, as parents are often bombarded with conflicting messages from different companies regarding the best way to wean their child.

Think

Following extensive research, we presented a number of creative design concepts before opting for our rhythmic language route. Scrutinising the market allowed us to position Start4Life as the authority on healthy weaning, driving parents towards a healthier start for their baby.

Create

Our team designed an eye-catching creative inspired by nursery rhymes and the whimsical language of Dr. Suess, creating adcepts, home packs and a range of assets that could be used across social media and web.

Deliver

We worked closely with Public Health England to fine-tune our approach and meet the overall campaign objective. Our innovative copy asked the questions that need answering and our engaging visuals enabled the campaign to stand out in a crowded space. This drove engagement with Start4Life digital tools and content, supporting families across the UK to make healthier choices.

In total, the campaign achieved:

• 215K wall planners ordered
• 15k posters ordered
• Best engagement rate of all Start4Life campaigns

“We’ve been really impressed with APS’s work on this campaign. The account and project management have been brilliant – always responsive and friendly. They understood the brief and gave us several strong creative options to choose from. They’ve turned around artwork promptly, with great communication throughout the process. “

Senior Campaign Manager, Start4Life, Public Health England

APS have a long standing relationship with adidas working with teams based in the UK and Benelux providing full integrated agency and production services. On the 1st September adidas launched their next-generation speed boot, the X Ghosted.

We developed a multitude of pre-launch digital communications including Instagram stories, web banners and bespoke landing pages for some of adidas’ online retail partners.

In addition, we also produced all POS assets for the instore experience.