Our partnership with Isle of Harris began in 2014, and for our latest project, we were involved in developing the packaging for the inaugural launch of their Hearach Whisky. The brief was to create a distinctive, premium bottle and packaging solution that authentically represented the Isle of Harris, encapsulating the spirit of its people and location. Uniqueness, material efficiency and the ability to communicate the brand story were asked for, together with the packaging allowing the bottle to be clearly visible.
The essence of the Isle of Harris Hearach Whisky is deeply rooted in its island origin and the remarkable individuals who craft it. The packaging showcases generations of Hearach individuals who have grown up amidst the island’s elemental landscape, using debossing and photography of the local islanders. The theme of intertwining people and place runs throughout the brand DNA of The Hearach.
The name, ‘The Hearach,’ is the Scottish Gaelic word for ‘a native of Harris.’ References to the Scottish Gaelic language are continued on the packaging to reflect the strong heritage and culture of the Isle of Harris. Additionally, the packaging subtly features the texture of Harris Tweed weaving, a historic island textile protected by a unique act of parliament, adding a tactile element and elevating the premium nature of the product.
The glass patterns and label design evoke the concept of intertwining people and place, while the organic and weathered shape of the bottle further reflects the island’s essence.
The postal outer, sleeve, and supporting brochure, which tells the brand story, are all made from fully recyclable materials, using biodegradable glues, foils, and environmentally friendly inks.
The online launch on 22 September 2023 had an overwhelming response, with over 25,000 customers queuing online which led to a sell out in four and a half hours! Plus, over 1,000 customers travelled from as far away as Canada to line up outside the distillery to ensure they received a ‘first-release’ bottle. Slàinte mhath!
Delighted to share that this project won Gold at the Scottish Design Awards for Packaging Design, as well as being shortlisted for a D&AD Award for Limited Edition Packaging Design.
To raise awareness of the launch of the new TotalEnergies brand in the business to business market.
This required a campaign to be developed to re-engage with fleet businesses to promote the new brand and the new proposition for their renewable energy offering.
The approach was to create and build a personalised DM pack and a personalised website experience which tailored to each business customer.
The customer received a Direct Mail pack, which included a dummy fuel cell and a personalised code. The code is then entered on the website which then presents recommendations of fuels that TotalEnergies can offer for the customer’s sector or business.
The campaign was launched initially as a pilot to 30 businesses, but based on the success of the pilot this will now be rolled out to 60 additional customers.
To raise awareness of the launch of the new TotalEnergies brand in the business to business market.
This required a campaign to be developed to re-engage with fleet businesses to promote the new brand and the new proposition for their renewable energy offering.
The approach was to create and build a personalised DM pack and a personalised website experience which tailored to each business customer.
The customer received a Direct Mail pack, which included a dummy fuel cell and a personalised code. The code is then entered on the website which then presents recommendations of fuels that TotalEnergies can offer for the customer’s sector or business.
The campaign was launched initially as a pilot to 30 businesses, but based on the success of the pilot this will now be rolled out to 60 additional customers.
To raise awareness of the launch of the new TotalEnergies brand in the business to business market.
This required a campaign to be developed to re-engage with fleet businesses to promote the new brand and the new proposition for their renewable energy offering.
The approach was to create and build a personalised DM pack and a personalised website experience which tailored to each business customer.
The customer received a Direct Mail pack, which included a dummy fuel cell and a personalised code. The code is then entered on the website which then presents recommendations of fuels that TotalEnergies can offer for the customer’s sector or business.
The campaign was launched initially as a pilot to 30 businesses, but based on the success of the pilot this will now be rolled out to 60 additional customers.
