With Philips recently acquiring Biotelemetry, the Philips research department were looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.

We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards whilst incorporating new brand standards for Philips Biotel Research too.

Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.

“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.  Once we found The APS Group we felt instantly confident in the team’s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

With around 200,000 visitors and over 2,500 exhibitors ISH is the world’s leading trade fair and international meeting place for the combined topic of water and energy. For Ideal Standard, a multinational bathroom, sanitary ware and plumbing fixture company, it’s the key event in their calendar to showcase new products and ranges to the industry.

The Challenge

We were approached to manage Ideal Standard’s social media channels at the event, as well as ensuring that during the event, social media channels were optimised with content that promoted the events taking place in Frankfurt such as press conferences and product launches.

Think

Our pre-event approach involved posts around the new brand pillars to create an emotion, countdown posts to build excitement about the event and a LinkedIn strategy to encourage the 15,000 followers on LinkedIN to also follow the brand on Instagram.

Create

Our team, comprising of social media managers and filming, editing and photography professionals landed in Frankfurt the day before the event and immediately set about capturing what Ideal Standard had to offer at ISH, with a posting strategy comprised of the following:

• Mix of reportage style shots from the stand and beautiful product shots all showcasing the range and the new brand positioning with a focus on the 3 defined brand pillars.
•  Instazines – Instagram is a great platform to showcase beautiful product shots, however in order to portray product innovation, a greater level of detail was required. We created a series of Instazines – Instagram posts specifically designed to be mini catalogues that gave a greater level of product detail
• Reactive Instagram stories and daily highlight reels were posted throughout the week of the conference building on the buzz surrounding the event and tapping into the audience attending

Deliver

At the end of the pre-event activity and in-event activity, we had grown Ideal Standard’s following from 50 followers to over 5,000, with numbers increasing all the time due to an ‘emotion’ based posting strategy.

“I would like to thank APS Group assisted for a successful ISH 2019. Their dedication, availability and efforts are appreciated. Our posts look great, they drive engagement and growth which is the key in social media.”

Global Digital Director, Ideal Standard

We’ve been working with Superdrug since 2008, building on the strong print management delivery to introduce intuitive creativity and super efficient project management through an onsite agency model.

Think

Superdrug is the UK’s second-largest beauty and health retailer, currently operating over 800 stores across the country.

We’ve created the perfect blend of technology, people and process. It means we can deliver over 1 million pieces of POS each week, all store-specific and 99.4% on-time. Technology continues to play a significant role in continuously improving our services to Superdrug. We have developed a number of online systems, including the Superdrug store profile database and image bank, shelf-edge label approval tool and workflow and task management system.

Create

Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub.

Deliver

Over the course of our relationship with Superdrug we’ve delivered multi-million pounds worth of savings. Our involvement has also extended to the launch of category-transforming Beauty Studio and Wellbeing stores and ongoing development of a customer loyalty/reward scheme via the Superdrug app that our digital agency offering developed.

“We wanted a long-term partnership with a supplier that shared the same philosophy, was driven by the same values and would consistently challenge the status quo. From the outset it was clear there was a rapport with APS. We were impressed with the straight talking, the openness and honesty and the professional way in which APS conducted its business. There was a real passion about wanting to do things right – a true fit.”

Trading Director, Superdrug