Hoya is driven by a passion for partnership and innovation. They needed a new display to showcase their lenses and wanted them to be more sustainable than the existing ones they were using.

For the first campaign we used bamboo instead of aluminum and plastic and Katz Board instead of normal cardboard.

We made all display bases re-usable and everything modular so Hoya doesn’t need to switch the whole display for each campaign.

Hoya is driven by a passion for partnership and innovation. They needed a new display to showcase their lenses and wanted them to be more sustainable than the existing ones they were using.

For the first campaign we used bamboo instead of aluminum and plastic and Katz Board instead of normal cardboard.

We made all display bases re-usable and everything modular so Hoya doesn’t need to switch the whole display for each campaign.

Superdrug wanted to engage a younger, more fashion-forward audience: an audience that would come in-store to glam-up and experiment.

Think

Affordable beauty has long been part of the core Superdrug proposition, so extending it to affordable beauty services was a logical step. Hence, the introduction of a unique high-end retail beauty concept which was to be premiered in Cardiff, prior to a potential nationwide roll out. The principle was beautifully simple. What was required was an equally beautiful, game-changing approach that would introduce a whole new audience to the idea of ‘glam-while you-wait’.

Create

We created dedicated areas for the beauty and hair salons which would integrate stylishly into a store environment and provide a platform for a glamorous launch campaign: and so Beauty Studio and Hair Space were born.

The launch had to satisfy two key criteria: create a social buzz and engagement at a local level and generate excitement at a national level among the target demographic and key influencers (e.g. beauty bloggers).

Deliver

The creative theme represented a mix of 1950s retro glam and pop art: candy-coloured and fun. Shareable real-time digital content featured on in-store displays and interactive/mirrored screens – connecting the salon with the online world of dedicated followers of fashion and beauty.

Together we worked on delivering:

• Point of sale – artwork production and delivery for the new store
• Logistics and fulfilment – sourcing of materials
• Systems and support – provided a digital screen delivery system that deploys real-time content, as well as the technical support

All of the photography and artwork for in-store and launch comms were designed and produced by our creative team, along with all of the necessary digital content and animations, an in-store catwalk and a selfie app enabling customers to take a pic or video of themselves strutting their stuff and share it instantly.

Discover

For a number of years, we have worked with Philips to produce and mail their referral marketing communications, delivering between 100-200k customers pieces per month across their lifeline, well-being and professional healthcare divisions.

Design

Philips asked us to look at innovating their existing direct mail packs, as it was felt that they had become outdated in their creative execution and customer impact.

Deliver

We suggested a new design each month, including a tactile and eye-catching pop-up self-mailer, something Philips had not previously tried before. The mailer had a soft touch coating to add interest when picked up by the respondent.

Develop

Harnessing our extensive vendor base, we were able to deliver production cost savings of over $3.5k, as well as giving Philips new options for their direct mailing. Through their monthly A/B testing, we are working with Philips to use insights gained to further improve response rates.