Garmin
GARMIN tasked us with designing, manufacturing, and installing a standout shop-in-shop (SIS) for GO Outdoors’ largest European store in York. The objective was to create an eye-catching, immersive space that reflects GARMIN’s rugged, high-performance ethos across its outdoor, running, and cycling product categories.
Our Retail & Brand Experience team developed a bold design concept that blended form and function. From 3D renders to technical drawings, we created a premium retail environment using layered storytelling and high-impact visuals. The space featured:
- A large play table showcasing GARMIN’s product range
- A dramatic back wall for campaign storytelling
- A totem-style unit for specialist InReach devices
- Integrated digital signage and backlit TFS graphics for dynamic & future content
With just four weeks from design sign-off to launch, our in-house project managers led every stage including site surveys, production, and installation, coordinating closely with both GARMIN and GO Outdoors to deliver on time for the official store opening.
The result is a dynamic, brand-led space that invites exploration, enhances the shopper journey, and flexes for future campaigns. This format is now being rolled out across other stores.
Magnet Trade
Magnet specialise in beautifully crafted kitchens and is split into two key business areas; Retail (consumer focused) and Trade (focused on Trades people within the industry).
In 2024, they launched a series of 6 store-in-store concessions within Selco Warehouses, a nationwide timber and builders’ merchant with c.75 stores across the UK.
We were tasked with developing the brand look and feel within these concessions, working closely with the Magnet team to develop specific propositional, product and promotional messaging for their new audience.
This also led to refreshing their existing brand guidelines to ensure we could deliver a strong brand presence and longevity for the client’s new partnership.
We were able to utilise the breadth of our services and subject matter experts across Creative Agency, Retail & Brand Experience and Print Production. Our end-to-end offering enabled a more streamlined solution, calling upon wider expertise when needed.
The initial rollout covered 6 stores across Greater London, including the flagship store.
We pride ourselves in working collaboratively with our clients and we know that sometimes creative direction can change. After the initial roll, Magnet decided that they wanted to invest in bespoke installations to maximise the potential of their new partnership with Selco
At this stage, we onboarded our Retail & Brand Experience team to create the tailored concept and refined the messaging to suit. This led to the Croydon store becoming the new flagship, and a template to now be rolled out across other stores.
We are now in the process of building a universal kit of contents for future store rollouts to help maintain client budgets and ROI.
Despite the change in direction, good communication and reliable project management enabled the campaign to run smoothly and efficiently.
Isle of Harris Distillery
Our partnership with Isle of Harris began in 2014, and for our latest project, we were involved in developing the packaging for the inaugural launch of their Hearach Whisky. The brief was to create a distinctive, premium bottle and packaging solution that authentically represented the Isle of Harris, encapsulating the spirit of its people and location. Uniqueness, material efficiency and the ability to communicate the brand story were asked for, together with the packaging allowing the bottle to be clearly visible.
The essence of the Isle of Harris Hearach Whisky is deeply rooted in its island origin and the remarkable individuals who craft it. The packaging showcases generations of Hearach individuals who have grown up amidst the island’s elemental landscape, using debossing and photography of the local islanders. The theme of intertwining people and place runs throughout the brand DNA of The Hearach.
The name, ‘The Hearach,’ is the Scottish Gaelic word for ‘a native of Harris.’ References to the Scottish Gaelic language are continued on the packaging to reflect the strong heritage and culture of the Isle of Harris. Additionally, the packaging subtly features the texture of Harris Tweed weaving, a historic island textile protected by a unique act of parliament, adding a tactile element and elevating the premium nature of the product.
The glass patterns and label design evoke the concept of intertwining people and place, while the organic and weathered shape of the bottle further reflects the island’s essence.
The postal outer, sleeve, and supporting brochure, which tells the brand story, are all made from fully recyclable materials, using biodegradable glues, foils, and environmentally friendly inks.
The online launch on 22 September 2023 had an overwhelming response, with over 25,000 customers queuing online which led to a sell out in four and a half hours! Plus, over 1,000 customers travelled from as far away as Canada to line up outside the distillery to ensure they received a ‘first-release’ bottle. Slàinte mhath!
Delighted to share that this project won Gold at the Scottish Design Awards for Packaging Design, was shortlisted for a D&AD Award for Limited Edition Packaging Design and won Best Branding Project and highly commended in the Best Packaging of a New Product at the UK Packaging Awards 2024.
KitchenAid
KitchenAid had secured a high footfall space within Harrods for a pop-up retail customer experience. This was to support the launch of their iconic stand mixer and blender in their Colour of the Year, Hibiscus.
A vivid fuchsia with a matte finish, the Colour of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden, standing out on your countertop just as it does in nature.
Our team began by presenting three proposals, ranging from conservative to innovative, that would intrigue customers to engage with the display. Using a Hibiscus secret garden theme, we finalised our concepts.
The proposals were to be submitted a few weeks prior to manufacturing deadlines, including technical drawings, fire certification and build schedules, so our team needed to work within tight deadlines.
The installation had to be fully completed outside of trading hours, meaning around the clock installation before the store opens, which was all managed by our specialist installation team.
“The team went above and beyond to make this project possible, working to very tight deadlines and strict criteria. Nothing was ever too much trouble. The team’s dedication and attention to detail from start to finish ensured delivery of a quality display that fit perfectly into the Harrods store environment. We also hugely appreciate Lee working through the night to complete the installation and then taking the time to meet with the brand team the next day for sign off.”
Rebecca Harrison, KitchenAid, Brand Marketing Analyst EMEA