The National Library of Scotland

Marking the 350th anniversary of the Great Plague of 1665-66, The National Library of Scotland’s Plague! Exhibition aimed to give new and younger audiences an understanding of the cultural, medical, religious and social responses to the contagious disease in Scotland.

Think

The challenge was to break down library perceptions and give new, younger audiences an understanding of various cultural, medical, religious and social responses to outbreaks of contagious disease in Scotland. Our creative approach needed to have both physical life in the Library and beyond the building, in order to change perceptions of it being purely a place for research and something that is ‘not for them’.

Create

The final route centred around the red cross and short naming device ‘Plague!’ was to prove a versatile means by which to communicate the death, darkness and horrors that lay in wait!

The campaign included targeted posters, online web banners, social posts and projections on iconic Edinburgh landmarks (including the Library itself) featuring the iconic red cross associated with the plague.

Deliver

We delivered a highly targeted above the line campaign. The exhibition broke all records. It attracted 63,413 visitors – a 38% increase on a previous exhibition. Creative nominated for ‘Poster of the Year’ at the Scottish Design Awards.

It was truly a triumph both in numbers visiting and in the quality of the exhibition. The curation and the design were of the highest order. On behalf of the Board, I offer our thanks and our congratulations on a first rate performance.”

 

Chairman, The National Library of Scotland

The Independent Inquiry into Child Sexual Abuse

Think

One of the most sensitive subjects APS has been trusted with – the IICSA was set up because of serious concerns that organisations were continuing to fail to protect children from sexual abuse. We supported the inquiry across two projects: marketing campaign, ‘The Truth Project’ and the creation of reports based on the historic allegations, with the main report presented to Members of Parliament for review.

Create

Working across secure systems to ensure confidentiality with highly sensitive material, our dedicated proofreading, copywriting and copy editing team handled sensitive data with the care and respect necessary for such a sensitive subject; managing a smooth delivery from artwork to production at our secure London print facility.

On average, 5 pieces per month were scheduled for publishing, which were then translated into the appropriate format, following the strict style setting and design guidelines previously set.

Deliver

  • Omnichannel marketing campaign
  • Copy translated into 5 languages including Welsh
  • Delivered a 24-page booklet to distribute across offices around the country to raise awareness for the IICSA
  • Fast turnaround of production within 24hrs – an out of hours service
  • 30% cost saving on campaign rollout

We have received an exceptional customer service from the team at APS in the development of our key assets.APS has worked closely with our other partner agencies and has been instrumental in the creation of brand guidelines for the Truth Project. I’m happy to recommend APS to any prospective client seeking a professional and creative agency to meet their publication and print requirements.”

 

Head of Marketing, IICSA