Helping create a new positioning, raise awareness and corporate sponsorship of the UK’s oldest Mounted Police Section to ensure they can continue to ‘Stand Tall’ in the communities of Merseyside.

Think

We had to get to the heart of what the Mounted section means to Merseyside Police, Businesses and the Communities of Merseyside. This involved understanding the key objections and motivations in order to help us build a proposition and identity that everyone could be proud of and would perfectly encapsulate what the Mounted Section stands for.

Create

Our identity needed to be truly owned by the Mounted Section, therefore its building blocks were borne from the elements of Merseyside – streets, communities, the river and of course the famous Liver Birds – as well as the horses themselves. Our supporting marketing materials needed to have a gravitas to them so the various audiences could feel the sense of pride that the horses and officers have in serving the people. Photography days at the stable and around Merseyside plus skilled retouching, allowed our Agency Services team to create a batch of beautiful images to use within the omnichannel marketing campaign.

Deliver

From fundraising brochures through to a brand new public-facing website and other supporting marketing materials, we delivered the entire campaign on time and within a tight budget to help ensure the future of one of the UK’s oldest Mounted Sections.

In support of Public Health England’s (PHE) Antibiotics above-the-line marketing campaign, APS’ agency services team created a range of social media assets to strengthen online engagement with key target audiences.

Think

Having taken time to understand the approved messaging and the key target audiences we devised a number of concepts that brought a more human element to the creative and also involved Dr Ranj as a spokesperson.

Create

As well as storyboarding, filming and editing; we recreated the animated pills from the TV advert and applied these across a number of social media platforms including Facebook canvasses and carousels. We also wrote all the key post copy to ensure additional relevant messaging.

Deliver

All of the work was scripted, designed, animated, edited and delivered to a tight timescale to ensure the social campaign ran in conjunction with the main omnichannel marketing campaign.

A critical part of managing Versus Arthritis’s customer services and communications, is the support we provide technically. We proposed a fully integrated online ordering and CRM system, targeting specific customers to encourage donations and send out thank you notes.

Think

Our integrated IT team was able to roll out the new technology and systems with no down time or any impact to the charity’s supporters.

Create

We synchronised 1.2 million customer accounts, contacts and addresses, with total data integrity maintained. We were able to more than double the anticipated system activity in the first three months, thanks to diligent testing.

Deliver

• Management of 1.2 million customer accounts
• 50% increase in activity
• Complete data security

“APS Group has been an invaluable partner on this project – a partner who has engaged in a way that’s non-technical, considered, approachable and knowledgeable. Their discovery and project implementation phases are robust and they’ve provided a solution that is working seamlessly and is also fit for the future.”

Supporter Care Manager, Versus Arthritis

Think

Public Health England (PHE) is an executive agency of the Department of Health, it exists to protect and improve the nation’s health and wellbeing.

Public Health England’s Change4Life programme is a social marketing campaign that aims to reduce obesity by educating and encouraging people of all ages to eat more healthily and increase exercise. Their ‘10 Minute Shake Up’ campaign uses popular Disney characters alongside recognisable Change4Life animations to get children doing more 10 minute bursts of exercise to help them reach the recommended amount of physical activity.

Create

Tactile engagement is key with children and so the campaign packs, containing stickers, planners and passports, are an essential part of the media mix. PHE needed 4 million educational Change4Life packs to be printed, collated and distributed to 16,500 schools in England. This major print and logistics project came just as we transitioned to become PHE’s new provider under the Crown Commercial Service (CCS) Managed Print and Digital Solutions framework (RM3785), on which we are the single supplier for Lot 1. It was essential that campaign timelines were met and cost efficiencies were identified.

We scrutinised the specification and re-evaluated the planned supply chain. New suppliers were brought in and supported by the supplier’s own in-house production facility to ensure that each element was produced by a best in class supplier – ensuring maximum cost efficiency while minimising risk.

Deliver

The campaign distribution was completed one week ahead of schedule, and database cleaning and tracked courier services ensured return rates of just 0.08%. By offering combined print and logistics services under the CCS print framework, we provided PHE a full end-to-end solution, which removed over a week of transport and double handling time and provided significant additional cost savings. It was also able to provide a full audit and proof of delivery to every school.

Overall, PHE achieved savings of 13.6% in manufacturing and distribution costs.