We’ve been working with Superdrug since 2008, building on the strong print management delivery to introduce intuitive creativity and super efficient project management through an onsite agency model.

Think

Superdrug is the UK’s second-largest beauty and health retailer, currently operating over 800 stores across the country.

We’ve created the perfect blend of technology, people and process. It means we can deliver over 1 million pieces of POS each week, all store-specific and 99.4% on-time. Technology continues to play a significant role in continuously improving our services to Superdrug. We have developed a number of online systems, including the Superdrug store profile database and image bank, shelf-edge label approval tool and workflow and task management system.

Create

Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub.

Deliver

Over the course of our relationship with Superdrug we’ve delivered multi-million pounds worth of savings. Our involvement has also extended to the launch of category-transforming Beauty Studio and Wellbeing stores and ongoing development of a customer loyalty/reward scheme via the Superdrug app that our digital agency offering developed.

“We wanted a long-term partnership with a supplier that shared the same philosophy, was driven by the same values and would consistently challenge the status quo. From the outset it was clear there was a rapport with APS. We were impressed with the straight talking, the openness and honesty and the professional way in which APS conducted its business. There was a real passion about wanting to do things right – a true fit.”

Trading Director, Superdrug

Health insurance specialist Westfield Health had aspirations to lead the Health Cash Plans (HCP) market. Our mission was to reposition this long-established brand, making it relevant to today’s B2B and employee audiences, ultimately driving sales uplift and increasing brand share.

Think

Westfield Health has been championing access to healthcare for the working population since 1919, long before the creation of the NHS was top of the post-war government’s ‘to do’ list. For almost a century, their sole purpose has been to provide working people with affordable health cover, always striving to do more for businesses and employees. Leveraging their ethical, innovative and not for profit business model therefore became our primary focus.

Create

The creation of ‘Harder working health cover’ – a brand proposition that would create a new brand space and enable healthcare intermediaries and corporate clients to see Westfield Health as the dependable healthcare solution.

Deliver

The brand was launched at the Employee Benefits Live conference via an award-winning interactive exhibition stand. A new visual identity was deployed across all communication touch points, including web, digital comms, advertising, brochure collateral, sales decks and workplace marketing tool-kits to enable education, engagement and easy sign up.

“Through the rebrand project, the APS team not only provided first class creative work, but enabled us – and all our employees – in an inclusive process of brand development and rollout that has rallied everyone round our common cause, underpinned by our proud tradition.”

Head of Marketing, Westfield Health

Think

Albert Heijn is the largest Dutch supermarket chain. They came to us as they wanted to…

• Introduce technology and automation
• Have detailed reporting and MI
• Speed up the time to market and introduce a more efficient way of working
• A plan for continued savings
• Bring in global and multi-sector expertise

We led a 12 week discovery review engaging with various teams and analysing everything from process and goals to vendors and trial testing.

Create

We then created a tailor-made print management solution complete with a near-site account team. Together we put in place specific SLAs, defined a vendor network and standard set up products, scoped out a technology roadmap and rolled out the process to all of Albert Heijn’s stakeholders.

Deliver

Since discovery we have successfully implemented our print management solution across all 940 plus stores.

All processes are documented and captured using our Marketing Operations Suite. In fact, our technology has reduced lead times and given 3-4 days extra per campaign.

Albert Heijn has also been able to save 19% on the cost of their printed products.

“The automated and flexible way of working of APS ensures a seamless execution of our campaigns.”

European Sourcing Marketing Manager, Ahold Delhaize

Think

With millions of renewal packs every year, our client was dedicating an increasing amount of time in fulfillment activity. By reviewing the process, we knew we could change this.

Create

We moved the operation to our secure transactional print and card production facility, creating an end-to-end, automated document factory that produces secure print without manual intervention.

It accepts data directly from the client to personalise each component in the pack: the renewal letter, membership card, card carrier, and policy documentation. The card is attached to its carrier using the only machine in the UK capable of attaching up to 8 cards to a carrier. The letter, policy booklet, and card carrier are then combined before being enclosed.

Deliver

Introducing our automated process has created significant time and cost savings:

• 24% cost saving with regards to production, fulfilment and mailing
• Turnaround reduced by 7 days on each mailing.