Forbo
Forbo is a world-wide flooring company.
Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.
Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.
The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.
Final advertisement.
Allura for life
Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.
Forbo
Forbo is a world-wide flooring company.
Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.
Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.
The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.
Final advertisement.
Allura for life
Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.
Albert Heijn
Albert Heijn is the largest supermarket chain in the Netherlands with over 1,000 stores. To help bring Albert Heijn’s customer-first vision to life across multiple channels, APS were a natural choice as an experienced in-house agency partner. The award-winning global agency won the pitch process against a number of key competitors.
Overview
As a global communications company working in-house with a number of retailers, APS understands the demands of multi-channel campaigns throughout the year. Their teams work closely with a number of lead agencies, with creatives able to quickly immerse themselves in a campaign – expanding key visuals and concepts and delivering fully-fledged communications, on tight timelines and budgets.
Think
APS provides a unique, one-client touchpoint, taking any brief from concept through to completion and delivery – whether this is POS and packaging in store, creative concepts, video, photography, design, digital or social media content creation.
Create
Being onsite allows for shorter lines of communication. Creative teams work as one with the client to ensure each campaign’s true potential is realised and value-added at every point of the journey.
Deliver
The APS creative network globally supports Albert Heijn’s onsite team in Zaandam – however support will predominantly come from APS’ Halfweg creative hub and APS’ Eindhoven technical hub who have been working closely together with the onsite team since day one, to ensure brand and cultural immersion.
“Our partnership with APS Group has allowed us to deliver on a vision we have had for some time now: to increase control of our marketing communications.”
Albert Heijn Studio Director
Hoya Vision Care
Forbo is a world-wide flooring company.
Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.
Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.
The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.
Final advertisement.
Allura for life
Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.