Challenge

Maersk required a centralised platform for employees worldwide to easily order a wide range of branded items for home, office, sports, and children, ensuring brand consistency and operational efficiency.

This solution facilitates the online procurement of Maersk branded merchandise. Additionally, the selection process emphasizes sustainability, underscoring the company’s dedication to eco-friendly practices.

Solution

We developed a dynamic online Brand store for Maersk to streamline the ordering of branded merchandise worldwide, ensuring brand consistency and operational efficiency. This centralised platform not only simplifies the procurement process but also showcases Maersk’s commitment to sustainability by selecting eco-friendly products.

The store continually refreshes its inventory with new items to maintain interest and urgency, replacing sold-out products with new ones and updating designs on popular items like notebooks and socks to keep the selection fresh and appealing. This strategy enhances user engagement and reinforces Maersk’s eco-conscious image.

GARMIN tasked us with designing, manufacturing, and installing a standout shop-in-shop (SIS) for GO Outdoors’ largest European store in York. The objective was to create an eye-catching, immersive space that reflects GARMIN’s rugged, high-performance ethos across its outdoor, running, and cycling product categories.​

Our Retail & Brand Experience team developed a bold design concept that blended form and function. From 3D renders to technical drawings, we created a premium retail environment using layered storytelling and high-impact visuals. The space featured:

• A large play table showcasing GARMIN’s product range
• A dramatic back wall for campaign storytelling
• A totem-style unit for specialist InReach devices
• Integrated digital signage and backlit TFS graphics for dynamic & future content

With just four weeks from design sign-off to launch, our in-house project managers led every stage including site surveys, production, and installation, coordinating closely with both GARMIN and GO Outdoors to deliver on time for the official store opening.

The result is a dynamic, brand-led space that invites exploration, enhances the shopper journey, and flexes for future campaigns. This format is now being rolled out across other stores.

After successful launches in the US and LATAM, the much-loved streaming service that has delivered countless iconic series and films will now be available to a European audience for the first time, as of 21st May 2024. We’re thrilled to have partnered with Warner Bros. Discovery on this exciting launch by providing a full end-to-end service for Branded Merchandise products.

From sourcing, compiling and fulfilment, our team delivered large quantities of 39 product types, to 19 different countries to support the launch events.

Darina Cisneros, Marketing Manager at WBD, says: “Working with APS Group has been great – the team are creative and innovative and are very responsive to any queries. They were able to provide exactly what we needed, and the products delighted our audience across all launch activities. Thank you to the team and all involved in making this launch run smoothly.”

Anne-Marie O’Hara, Category Director for Branded Merchandise at APS Group added, “We’re very proud to have supported the European launch for HBO Max and helping them to engage with their new audience! Our partnership demonstrates the ability and expertise of our team to deliver amazing branded merchandise for large-scale events, and we’re very excited to see the partnership with HBO Max continue to grow.”

Magnet specialise in beautifully crafted kitchens and is split into two key business areas; Retail (consumer focused) and Trade (focused on Trades people within the industry).

In 2024, they launched a series of 6 store-in-store concessions within Selco Warehouses, a nationwide timber and builders’ merchant with c.75 stores across the UK.

We were tasked with developing the brand look and feel within these concessions, working closely with the Magnet team to develop specific propositional, product and promotional messaging for their new audience.

This also led to refreshing their existing brand guidelines to ensure we could deliver a strong brand presence and longevity for the client’s new partnership.

We were able to utilise the breadth of our services and subject matter experts across Creative Agency, Retail & Brand Experience and Print Production. Our end-to-end offering enabled a more streamlined solution, calling upon wider expertise when needed.

The initial rollout covered 6 stores across Greater London, including the flagship store.

We pride ourselves in working collaboratively with our clients and we know that sometimes creative direction can change. After the initial roll, Magnet decided that they wanted to invest in bespoke installations to maximise the potential of their new partnership with Selco

At this stage, we onboarded our Retail & Brand Experience team to create the tailored concept and refined the messaging to suit. This led to the Croydon store becoming the new flagship, and a template to now be rolled out across other stores.

We are now in the process of building a universal kit of contents for future store rollouts to help maintain client budgets and ROI.

Despite the change in direction, good communication and reliable project management enabled the campaign to run smoothly and efficiently.