Based in the Outer Hebrides, the Isle of Harris Distillery’s business model strongly focuses on online postal orders.

The challenges for their postal gifting packaging are:

• To provide an engaging, premium opening experience which enhances the beautiful, multi-award-winning Gin and complementary glassware range.
• To enable the team at Harris to efficiently and cost-effectively assemble the packaging.
• To be 100% recyclable and as materially efficient as possible.
• And most importantly, to safely transport fragile glassware through the post.

Our approach:

• We redesigned from the footprint up making dramatic improvements in material efficiency without compromising structural integrity.
• Quality and tactility were improved whilst maintaining sustainable credentials.
• The introduction of embossing, full-colour print and metallic print all add to the enhanced customer experience.
• Unique glass fitments are created to enhance the unboxing experience and ensure fragile glasses arrive in one piece, whilst allowing for the pack to be used in a retail environment.
• The range was rationalised to minimise component parts, with multi-use elements being created wherever possible to lower the carbon footprint.
• Customers can include a handwritten personalised note to enhance their experience.

A range of beautiful postal packaging for three different glass types, delivered in a blank postal outer to avoid any ‘surprise spoiling’. A balance of aesthetic appeal and structural stability has been reached to create a strong, post-safe pack with strong premium cues which can work equally as well in a retail environment.

We reduced the amount of material used on the packs, all of which was fully recyclable, for efficiency and cost and the design has been enhanced to improve the recipient’s unboxing experience, whilst lowering the carbon footprint.

The results:

• Excellent ongoing customer feedback despite a price increase from the previous year.
• Glass set sales increased dramatically and new customer acquisition increased.
• Winner of several awards including the Scottish Design Awards and a Golden Envelope at the SMP Mail Performance Awards.

Forbo is a world-wide flooring company.

Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.

Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.

The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.

Final advertisement.

Allura for life

Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.

Forbo is a world-wide flooring company.

Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.

Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.

The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.

Final advertisement.

Allura for life

Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.

Albert Heijn is the largest supermarket chain in the Netherlands with over 1,000 stores. To help bring Albert Heijn’s customer-first vision to life across multiple channels, APS were a natural choice as an experienced in-house agency partner. The award-winning global agency won the pitch process against a number of key competitors.

Overview

As a global communications company working in-house with a number of retailers, APS understands the demands of multi-channel campaigns throughout the year. Their teams work closely with a number of lead agencies, with creatives able to quickly immerse themselves in a campaign – expanding key visuals and concepts and delivering fully-fledged communications, on tight timelines and budgets.

Think

APS provides a unique, one-client touchpoint, taking any brief from concept through to completion and delivery – whether this is POS and packaging in store, creative concepts, video, photography, design, digital or social media content creation.

Create

Being onsite allows for shorter lines of communication. Creative teams work as one with the client to ensure each campaign’s true potential is realised and value-added at every point of the journey.

Deliver

The APS creative network globally supports Albert Heijn’s onsite team in Zaandam – however support will predominantly come from APS’ Halfweg creative hub and APS’ Eindhoven technical hub who have been working closely together with the onsite team since day one, to ensure brand and cultural immersion.

“Our partnership with APS Group has allowed us to deliver on a vision we have had for some time now: to increase control of our marketing communications.”

Albert Heijn Studio Director