Teenage Cancer Trust
We partnered with Teenage Cancer Trust (TCT) to support the rollout of their, ‘Only Young Once campaign’. TCT needed to deliver a high-impact, multi-channel campaign across numerous formats, without the time and cost burden of manual artwork production but still maintaining brand consistency.
Through AI-powered artwork automation we helped to scale the campaign quickly and consistently across digital, social, paid media, print and OOH.
Our artwork automation AI platform used a hero creative supplied by the charity in-house team. From this we created master templates aligned to brand guidelines and automatically adapted the creative across 25 asset sizes, streamlining approvals and delivery across all channels.
By automating artwork production and streamlining delivery, We enabled TCT to scale the. ‘Only Young Once.’ campaign quickly and efficiently, without compromising creative quality or brand consistency.
- 75+ assets delivered across multiple channels
- Around 90% reduction in production time
- Faster speed to market with consistent brand execution
- Greater efficiency, allowing the charity’s team to focus on other creative projects.
Versus Arthritis
A critical part of managing Versus Arthritis’s customer services and communications, is the support we provide technically. We proposed a fully integrated online ordering and CRM system, targeting specific customers to encourage donations and send out thank you notes.
Think
Our integrated IT team was able to roll out the new technology and systems with no down time or any impact to the charity’s supporters.
Create
We synchronised 1.2 million customer accounts, contacts and addresses, with total data integrity maintained. We were able to more than double the anticipated system activity in the first three months, thanks to diligent testing.
Deliver
- Management of 1.2 million customer accounts
- 50% increase in activity
- Complete data security
“APS Group has been an invaluable partner on this project – a partner who has engaged in a way that’s non-technical, considered, approachable and knowledgeable. Their discovery and project implementation phases are robust and they’ve provided a solution that is working seamlessly and is also fit for the future.”
Supporter Care Manager, Versus Arthritis