A critical part of managing Versus Arthritis’s customer services and communications, is the support we provide technically. We proposed a fully integrated online ordering and CRM system, targeting specific customers to encourage donations and send out thank you notes.

Think

Our integrated IT team was able to roll out the new technology and systems with no down time or any impact to the charity’s supporters.

Create

We synchronised 1.2 million customer accounts, contacts and addresses, with total data integrity maintained. We were able to more than double the anticipated system activity in the first three months, thanks to diligent testing.

Deliver

• Management of 1.2 million customer accounts
• 50% increase in activity
• Complete data security

“APS Group has been an invaluable partner on this project – a partner who has engaged in a way that’s non-technical, considered, approachable and knowledgeable. Their discovery and project implementation phases are robust and they’ve provided a solution that is working seamlessly and is also fit for the future.”

Supporter Care Manager, Versus Arthritis

From direct mail to fundraising packs, APS Group provides print management and distribution for the UK’s leading animal welfare charity, RSPCA.

Think

Founded in 1824, the RSPCA is the oldest animal welfare organisation in the world.

Having previously relied on its in-house print room for production, the RSPCA wanted an external partner that could offer improved efficiencies, additional buying power, knowledge of up-to-date technologies, and above all, a significant reduction in cost.

Create

We took responsibility for agency liaison, planning, cost reduction advice, VAT advice and liaison with the preferred downstream access mailing provider.

We also introduced an on-site team to better understand the unique sensitivities of charity promotional work and implemented an end-to-end process for the high number of strategic and complex mailings, to a varied and national audiences.

Deliver

Following the successful implementation of this print management model, including permanent on-site account management, the RSPCA has outsourced its storage, call-off and distribution services from its own facility to APS, resulting in immediate benefits in terms of cost reductions and improved efficiencies.

“We were impressed with APS Group’s ability to deliver a quality service with maximum value and efficiency, all of which were vital elements in our selection process. Fundamentally however, the team were a great cultural fit for us both ethically and personally, and demonstrated a real understanding of our goals as a charity.”

Strategic Sourcing for Marketing and Campaigns, RSPCA