Ford Signature

Following the success of the showroom upgrade programme and of the Ford Store programme, we were tasked once more to deliver a completely new concept, called Ford Signature, sponsored by Elena Ford directly and the Ford Global team based in the US.

Ford Signature is a new global design for a vibrant, innovative and digitally connected retail environment. It links the in-store and online Ford experience and provides a ‘Best-in-Class’ automotive purchasing experience for the customer.

The new design allows for optimal vehicle presentation, positioning the vehicles as ‘heroes’ within the showroom. Immersive, inviting spaces and supportive digital technologies are provided, which put the customer in control and encourage them to explore and discover.

Ford Signature encompasses an update of showroom exteriors, as well as customer facing interior areas, to create a seamless customer journey.

Ford of Europe and the Ford Global Team appointed us as the main supplier to support and guide the Ford Dealer Operations Managers in all 24 countries and their dealers on this exciting journey.

We have developed, tested and improved furniture designs and adapted it to the European standards where required. We have undertaken a very strict price review with the Ford Global Team and Ford of Europe to make sure that the Ford dealers would receive the best products and the best services at the most competitive prices.

This project has been a real team effort, with support provided from our APS Multilingual Account Management Team, the APS Multilingual Customer Service Team, the APS Product team, the APS Logistics and Transport teams and the APS Installation team and we are all extremely proud to carry on supporting Ford and its dealers on this new inspiring journey will see all the Ford network fulfilling the Signature concept over the next 7 years.

Ford

Following the success of the showroom upgrade programme and of the Ford Store programme, we were tasked once more to deliver a completely new concept, called Ford Signature, sponsored by Elena Ford directly and the Ford Global team based in the US.

Ford Signature is a new global design for a vibrant, innovative and digitally connected retail environment. It links the in-store and online Ford experience and provides a ‘Best-in-Class’ automotive purchasing experience for the customer.

The new design allows for optimal vehicle presentation, positioning the vehicles as ‘heroes’ within the showroom. Immersive, inviting spaces and supportive digital technologies are provided, which put the customer in control and encourage them to explore and discover.

Ford Signature encompasses an update of showroom exteriors, as well as customer facing interior areas, to create a seamless customer journey.

Ford of Europe and the Ford Global Team appointed us as the main supplier to support and guide the Ford Dealer Operations Managers in all 24 countries and their dealers on this exciting journey.

We have developed, tested and improved furniture designs and adapted it to the European standards where required. We have undertaken a very strict price review with the Ford Global Team and Ford of Europe to make sure that the Ford dealers would receive the best products and the best services at the most competitive prices.

This project has been a real team effort, with support provided from our APS Multilingual Account Management Team, the APS Multilingual Customer Service Team, the APS Product team, the APS Logistics and Transport teams and the APS Installation team and we are all extremely proud to carry on supporting Ford and its dealers on this new inspiring journey will see all the Ford network fulfilling the Signature concept over the next 7 years.

Motoring Client

Think

With millions of renewal packs every year, our client was dedicating an increasing amount of time in fulfillment activity. By reviewing the process, we knew we could change this.

Create

We moved the operation to our secure transactional print and card production facility, creating an end-to-end, automated document factory that produces secure print without manual intervention.

It accepts data directly from the client to personalise each component in the pack: the renewal letter, membership card, card carrier, and policy documentation. The card is attached to its carrier using the only machine in the UK capable of attaching up to 8 cards to a carrier. The letter, policy booklet, and card carrier are then combined before being enclosed.

Deliver

Introducing our automated process has created significant time and cost savings:

  • 24% cost saving with regards to production, fulfilment and mailing
  • Turnaround reduced by 7 days on each mailing.