KitchenAid

KitchenAid had secured a high footfall space within Harrods for a pop-up retail customer experience. This was to support the launch of their iconic stand mixer and blender in their Colour of the Year, Hibiscus.

A vivid fuchsia with a matte finish, the Colour of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden, standing out on your countertop just as it does in nature.

Our team began by presenting three proposals, ranging from conservative to innovative, that would  intrigue customers to engage with the display. Using a Hibiscus secret garden theme, we finalised our concepts.

The proposals were to be submitted a few weeks prior to manufacturing deadlines, including technical drawings, fire certification and build schedules, so our team needed to work within tight deadlines.

The installation had to be fully completed outside of trading hours, meaning around the clock installation before the store opens, which was all managed by our specialist installation team.

“The team went above and beyond to make this project possible, working to very tight deadlines and strict criteria. Nothing was ever too much trouble.  The team’s dedication and attention to detail from start to finish ensured delivery of a quality display that fit perfectly into the Harrods store environment. We also hugely appreciate Lee working through the night to complete the installation and then taking the time to meet with the brand team the next day for sign off.”

Rebecca Harrison, KitchenAid, Brand Marketing Analyst EMEA