The Horizon: The upcoming retail landscape
Read about how global retail giants such as Nike, H&M and Amazon are adopting these trends, working toward sustainable innovations, experiential retailing and improving the customer in-store experiences through AR & VR technology.
Partners in time: can marketing and procurement march to the same drum beat?
The stereotypical relationship between marketing and procurement is often portrayed as a fractious one. With marketing professionals resenting the interference of the ‘cost police’, and procurement frustrated by creatives who fail to consider the impact on the bottom line. But does this generalisation really hold true, or have marketing and procurement learnt to coexist and value the others’ input?