Many companies are hesitant about how to manage their uptake of AI, with a 2022 survey conducted by DCMS* measuring AI activity in business finding that 15% of UK businesses are unsure about future use, only 13% of businesses in the UK specify planned use, and 74% say that AI technologies are not applicable to their operations. Larger businesses are far more likely to have both the capital and the requirement to invest in new technologies.

AI can be a powerful tool for streamlining a wide range of functions, automating repetitive and time-consuming tasks, analysing huge datasets quickly and efficiently, forecasting future trends and outcomes, personalising marketing efforts and predicting future customer needs. It can also be used to optimise processes by identifying bottlenecks, suggesting improvements and dynamically adjusting processes based on real-time data.

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