Why Two+Two = a brilliant opportunity for the next generation of creatives

Wouldn’t it be wonderful if students looking to get a foot in the door at an agency could learn first-hand from those already in creative industries? Someone that could tell them what skills they need to develop, how they can collaborate with other disciplines, and what a real working brief might look like?

This is exactly the premise of Two+Two – a day-long event that brings together more than 120 students from universities in Lancaster, Leeds, Manchester, Salford and more, to work with industry mentors.

APS’ creative agency has been involved with Two+Two since last year’s inaugural event and we’re delighted to return in 2019 as an event sponsor. Lending support on the day, our creative teams will be there with a team in tow and will kick off proceedings with a coaching session designed to help students unlock their creative thinking – giving them the tools and techniques they need to work together in groups before they’re set to work on a real brief.

This year, the brief comes from organ donation charity Live Life, Give Life. The laws around organ donation are soon changing, with an opt-out policy fast approaching. Yet, despite the change, families must still provide ultimate consent. Currently, only 43% of families agree to organ donation – often because they aren’t aware of their loved one’s wishes.

The teams will be tasked with devising a campaign that raises awareness of this issue and encourages people to talk about wanting to be a donor. Industry mentors will be circulating throughout the day so that students have access to people from different backgrounds who can help them shape their campaign.

The best ideas will then face a judging panel which comprises Tom Richards from Havas Lynx, Monica Tailor from McCanns, Kieran Edwards from Shoot the Moon, Roydon Turner from Live Life Give Life and our Agency creative team.

While the event is a fantastic opportunity for the students, equally, we see it as an amazing chance to meet the next generation of creatives and find emerging stars. As our own teams continue to grow, we want to ensure we are nurturing tomorrow’s talent – which is why we’re offering one student a paid month-long internship at APS Group.

As well as providing printed materials, we’ll also be sending a team of videographers and photographers to capture moments from the day. We want to hear from students and industry folk alike so grab us to say hello if you’re going to be there!

To get a flavour of what Two+Two is all about, take a look at the video from last year’s event –

…and a sneak peek here of what you can expect at this year’s event.

Two+Two is the brainchild of Creative Resource and takes place on Friday 8 February in Manchester.

APS Group picks up a paintbrush with project.inc

We’re so thrilled to have a forged a new community partnership with Greater Manchester-based project.inc, a not-for-profit organisation dedicated to promoting inclusive, creative learning opportunities for 11-19 year olds who may struggle with the mainstream school environment.

This week, project.inc is launching two exhibitions – in Macclesfield and Stockport respectively – that showcase a series of art and design works produced by the learners.

Our team has been supporting project.inc since June, after meeting their director and founder, Lisa Alberti, via a local Business Growth Hub event earlier this year.

From reviewing HR policies to building a marketing plan and perfecting project.inc’s business pitch, our teams have freed up time and funds for what really matters; helping these young learners. We’re delighted to share with you the culmination of this collaboration. Working alongside the young learners, our creative team has produced this ‘Our Story’ animation.

As well as inviting the young learners to our design studios for a creative workshop, we also hosted a day at a local recording studio to begin capturing the project.inc story.

The animation features all the elements of project.inc’s new brand identity, which our team has crafted, building the logos and creating printed material.

Throughout our partnership with project.inc, we have been continuously inspired by the work they do. By providing a safe and nurturing alternative to the average classroom approach, they are helping to raise the aspirations of young people and reach their goals.

To see project.inc’s amazing work first-hand, come along to their exhibitions, running throughout December. Weird and Wonderful at the Silk Museum in Macclesfield and Future Memories at the Hat Works in Stockport.

“From the whole team, learners and staff, we would like to thank you for your wonderful work with us. As we shared the animation and new branding last night, it reminded us all how far we have come and why we do what we do. The outcomes developed by yourselves, will enable us to reach more marginalised and vulnerable young people, offering them a safe creative place to come to. I hope we can keep a partnership that will enable our young people to gain an insight into the world of work in creative industries.” Lisa Alberti, founder and owner at project.inc.

–  Our pleasure, Lisa.

We’re behind a new integrated campaign for Megarider for Stagecoach

We’re so thrilled to have a forged a new community partnership with Greater Manchester-based project.inc, a not-for-profit organisation dedicated to promoting inclusive, creative learning opportunities for 11-19 year olds who may struggle with the mainstream school environment.

This week, project.inc is launching two exhibitions – in Macclesfield and Stockport respectively – that showcase a series of art and design works produced by the learners.

Our team has been supporting project.inc since June, after meeting their director and founder, Lisa Alberti, via a local Business Growth Hub event earlier this year.

From reviewing HR policies to building a marketing plan and perfecting project.inc’s business pitch, our teams have freed up time and funds for what really matters; helping these young learners. We’re delighted to share with you the culmination of this collaboration. Working alongside the young learners, our creative team has produced this ‘Our Story’ animation.

Excellence in public sector procurement – GO Award win!

We’re so thrilled to have a forged a new community partnership with Greater Manchester-based project.inc, a not-for-profit organisation dedicated to promoting inclusive, creative learning opportunities for 11-19 year olds who may struggle with the mainstream school environment.

This week, project.inc is launching two exhibitions – in Macclesfield and Stockport respectively – that showcase a series of art and design works produced by the learners.

Our team has been supporting project.inc since June, after meeting their director and founder, Lisa Alberti, via a local Business Growth Hub event earlier this year.

From reviewing HR policies to building a marketing plan and perfecting project.inc’s business pitch, our teams have freed up time and funds for what really matters; helping these young learners. We’re delighted to share with you the culmination of this collaboration. Working alongside the young learners, our creative team has produced this ‘Our Story’ animation.