Allura for life

Forbo is a world-wide flooring company.

Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.


Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.

The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.

Final advertisement.

Allura for life

Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.

We make more possible.

Start your journey with us today