Stagecoach wanted to increase the sales and awareness of their Megarider ticket in a way that inspired people as to all the journeys that they could use the ticket for, instead of just the commute to work.
We learned that not enough Stagecoach riders understood the true value of a Megarider ticket – its cost per use is actually a great deal – but if used beyond the 9-5 commute the value of it is superb. We, therefore, knew we needed to create a simple, powerful image and headline that instantly inspired people as to all the ways they could use a Megarider.
Our striking image led approach was a real departure for Stagecoach, but the image immediately answered the brief and was complemented with a strong copy line. The image was shot over a number of days by Photographer Paul Moffat who also handled the retouching. We then rolled out a number of different executions to give Stagecoach’s regional services the collateral they required to achieve their ticket sales
The campaign was shot pre-Christmas and completed for a mid-January roll-out. As well as the traditional bus advertising placement, the campaign was rolled out across a wide range of social and digital platforms with a number of radio executions delivered with the help of LBS Manchester.