As the automotive customer journey is constantly evolving, we discovered a need for a more immersive experience in Ford’s showrooms – a customer-led approach that improved the decision and sales process.
Behind a driving force of changing customer expectations Ford required a solution that would improve customer service and signposting within their dealerships, creating a more immersive experience. It was vital that the end result had the ability to evolve and grow as well as fit in any dealership.
We were tasked with facilitating a premium showroom upgrade programme across Ford’s European dealerships; managing communications, manufacturing, procurement, logistics handling and implementation for materials, such as free-standing walls and furniture.
We created 4 fully interactive customer ‘zones’ in each showroom, along with over 1,000 pages of self-guided, multilingual documentation and videos for dealers. Due to varying dealer sizes, we produced modular ‘kits’ that would work in any dealer environment across Ford’s 3,500 locations.
“APS’s end-to-end management approach has delivered some great flexibility for us and our dealers and customers have been really impressed with the service.”
Manager Retail Experience, Ford of Europe
As the automotive customer journey is constantly evolving, we discovered a need for a more immersive experience in Ford’s showrooms – a customer-led approach that improved the decision and sales process.
Behind a driving force of changing customer expectations Ford required a solution that would improve customer service and signposting within their dealerships, creating a more immersive experience. It was vital that the end result had the ability to evolve and grow as well as fit in any dealership.
We were tasked with facilitating a premium showroom upgrade programme across Ford’s European dealerships; managing communications, manufacturing, procurement, logistics handling and implementation for materials, such as free-standing walls and furniture.
We created 4 fully interactive customer ‘zones’ in each showroom, along with over 1,000 pages of self-guided, multilingual documentation and videos for dealers. Due to varying dealer sizes, we produced modular ‘kits’ that would work in any dealer environment across Ford’s 3,500 locations.
“APS’s end-to-end management approach has delivered some great flexibility for us and our dealers and customers have been really impressed with the service.”
Manager Retail Experience, Ford of Europe
As the automotive customer journey is constantly evolving, we discovered a need for a more immersive experience in Ford’s showrooms – a customer-led approach that improved the decision and sales process.
Behind a driving force of changing customer expectations Ford required a solution that would improve customer service and signposting within their dealerships, creating a more immersive experience. It was vital that the end result had the ability to evolve and grow as well as fit in any dealership.
We were tasked with facilitating a premium showroom upgrade programme across Ford’s European dealerships; managing communications, manufacturing, procurement, logistics handling and implementation for materials, such as free-standing walls and furniture.
We created 4 fully interactive customer ‘zones’ in each showroom, along with over 1,000 pages of self-guided, multilingual documentation and videos for dealers. Due to varying dealer sizes, we produced modular ‘kits’ that would work in any dealer environment across Ford’s 3,500 locations.
“APS’s end-to-end management approach has delivered some great flexibility for us and our dealers and customers have been really impressed with the service.”
Manager Retail Experience, Ford of Europe
As the automotive customer journey is constantly evolving, we discovered a need for a more immersive experience in Ford’s showrooms – a customer-led approach that improved the decision and sales process.
Behind a driving force of changing customer expectations Ford required a solution that would improve customer service and signposting within their dealerships, creating a more immersive experience. It was vital that the end result had the ability to evolve and grow as well as fit in any dealership.
We were tasked with facilitating a premium showroom upgrade programme across Ford’s European dealerships; managing communications, manufacturing, procurement, logistics handling and implementation for materials, such as free-standing walls and furniture.
We created 4 fully interactive customer ‘zones’ in each showroom, along with over 1,000 pages of self-guided, multilingual documentation and videos for dealers. Due to varying dealer sizes, we produced modular ‘kits’ that would work in any dealer environment across Ford’s 3,500 locations.
“APS’s end-to-end management approach has delivered some great flexibility for us and our dealers and customers have been really impressed with the service.”
Manager Retail Experience, Ford of Europe
