Hoya Vision Care

Hoya is driven by a passion for partnership and innovation. They needed a new display to showcase their lenses and wanted them to be more sustainable than the existing ones they were using.

For the first campaign we used bamboo instead of aluminum and plastic and Katz Board instead of normal cardboard.

We made all display bases re-usable and everything modular so Hoya doesn’t need to switch the whole display for each campaign.