Last week, we were delighted to host a webinar on, ‘The New Focus on Sustainability in Retail’ taking a look at the challenges facing the sector today, and finding out how they can take their customers with them on their sustainable journey.
“Boring retail is dead, but sustainable retail is flourishing”.
We don’t need to remind you of the acceleration of digital trends over the last year, but one thing that retailers must take away from the changing landscape is the new focus of consumers. A recent survey by Deloitte, Shifting Sands, observed that consumers do value sustainable and ethical brands with 43% valuing sustainable packaging and 44% valuing waste reduction from brands. Importantly, the data also showed that 50% are willing to pay more for environmental and ethical brands.
But making sustainable decisions has never been more difficult for brands
Often brands are left with more questions than answers regarding their sustainability strategy; with government legislation constantly evolving, retailers and brands set their own initiatives and targets plus changing opinions and trends from consumers. Even knowing which accreditation to align your brand with can be a minefield when there are 456 eco labels globally, across 25 sectors and 199 countries. Download a copy of our webinar to find out more about how you can tackle the challenges facing retailers today.
Or, if you would like to start your sustainability journey with an experienced partner who can help guide you through everything you need to be considering, then please don’t hesitate to get in touch at email@example.com