Measuring the effectiveness of your marketing performance

Measuring the effectiveness of your marketing performance

Last week, we brought together Mike Bambrick from the Brand Experience Group (BXG) and our Head of Strategy and Planning, Melinda Lang, to give you a peek into how we make the most out of our client’s marketing budgets.

The BXG tried and tested methodology has been tweaked and validated by business schools, trade associations, and businesses over the last 27 years, delivering a truly unique, accurate, and simplified way to measure the motivations of your consumers, producing effective and efficient marketing campaigns.

Our experience has shown that most brands across all sectors are spending 30% of their marketing budgets ineffectively.

At APS we work with our clients to define and deliver their communications strategy, across multiple touchpoints. The proliferation of marketing channels and the growth of associated data have caused marketers to struggle to know where to focus in this increasingly complex landscape. This is compounded by the fact that more than 4 in 10 industry metrics do not effectively show marketing performance and commercial success. So, it’s no wonder that only a quarter of CMOs feel confident in the ability to measure the ROI of their media spend (DMA Report, 2021).

We help brands and marketers address two core problems. Firstly, create a unified value so that you can compare insights across multiple touchpoints, and secondly to understand how your sustainability strategies are interpreted by consumers and the impact of these results on your market share.

If you would like to receive a recording of the webinar, please fill in your details and a member of the team will be in touch with you shortly. Or, if you would like to explore how our approach can make your marketing campaigns more efficient, then please don’t hesitate to get in touch at hello@theapsgroup.com

Request a recording of our marketing performance webinar

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How should brands embrace the Metaverse?

How should brands embrace the Metaverse?

How it’s progressing, and what it means for marketing

Last week, we brought together Mike Bambrick from the Brand Experience Group (BXG) and our Head of Strategy and Planning, Melinda Lang, to give you a peek into how we make the most out of our client’s marketing budgets.

The BXG tried and tested methodology has been tweaked and validated by business schools, trade associations, and businesses over the last 27 years, delivering a truly unique, accurate, and simplified way to measure the motivations of your consumers, producing effective and efficient marketing campaigns.

Our experience has shown that most brands across all sectors are spending 30% of their marketing budgets ineffectively.

At APS we work with our clients to define and deliver their communications strategy, across multiple touchpoints. The proliferation of marketing channels and the growth of associated data have caused marketers to struggle to know where to focus in this increasingly complex landscape. This is compounded by the fact that more than 4 in 10 industry metrics do not effectively show marketing performance and commercial success. So, it’s no wonder that only a quarter of CMOs feel confident in the ability to measure the ROI of their media spend (DMA Report, 2021).

We help brands and marketers address two core problems. Firstly, create a unified value so that you can compare insights across multiple touchpoints, and secondly to understand how your sustainability strategies are interpreted by consumers and the impact of these results on your market share.

If you would like to receive a recording of the webinar, please fill in your details and a member of the team will be in touch with you shortly. Or, if you would like to explore how our approach can make your marketing campaigns more efficient, then please don’t hesitate to get in touch at hello@theapsgroup.com

Request a recording of our marketing performance webinar

Consent

Creating accessible communications

Key takeaways from our recent interactive workshop

Creating communications with accessibility in mind is legislated for the Public Sector as of September 2020, and it is soon to be required for the Legal Sector too. However, that doesn’t mean it’s any less important for all businesses to consider how their communications are understood, regardless of their industry.

With 15% of global citizens being affected by a form of disability, it’s never been more important for all types of communications to be inclusive.

Even small changes to how you approach, create, write and construct your communications can begin to have a positive impact amongst your audience.

We recently brought together our in-house experts for an interactive workshop on how you can create accessible communications. To request a recording of the webinar or for more information on any of our services please contact us at marketing@theapsgroup.com

Request a recording of our webinar on Creating Accessible Communications

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Are you getting the most from your agency relationships?

Key takeaways from our recent panel discussion

Creating communications with accessibility in mind is legislated for the Public Sector as of September 2020, and it is soon to be required for the Legal Sector too. However, that doesn’t mean it’s any less important for all businesses to consider how their communications are understood, regardless of their industry.

With 15% of global citizens being affected by a form of disability, it’s never been more important for all types of communications to be inclusive.

Even small changes to how you approach, create, write and construct your communications can begin to have a positive impact amongst your audience.

We recently brought together our in-house experts for an interactive workshop on how you can create accessible communications. To request a recording of the webinar or for more information on any of our services please contact us at marketing@theapsgroup.com

Request a recording of our webinar on Creating Accessible Communications

Consent