With CMO’s faced with ever increasing pressures on their budgets and to get more for less, the requirement to work closely with your Chief Financial Officer (CFO) is ever more important. In this guide we look at ways to work even more closely with finance to ensure goals are aligned and budgets maximised for the best results, ensuring CFO’s don’t just have a view of cutting marketing investment all the time.
In this guide we cover 5 ways to secure further marketing investment from your CFO including;
Discover more by downloading the full guide here.
Already, 2020 has been a challenging year. But with challenge, comes opportunity – a chance to stop, rethink and get creative. After all, some of the most innovative and successful businesses were born in a recession, including Netflix, Airbnb and Slack.
But what must businesses do to make sure they are one of the success stories?
Recently, we teamed up with acclaimed Futurist, Richard van Hooijdonk, to host an innovation webinar entitled ‘Welcome to the future: a new reality’. The session brought together more than 300 individuals to explore how businesses can stay successful in challenging times, as well as some of the technologies and trends we should be embracing in the near future. Here are our top three takeaways:
At APS we have heavily invested in our own innovation programme designed to aide our range of clients. We work to help solve their operational and strategic challenges through a tailored programme of innovation that is designed to unlock new ways or thinking. To request a recording of the recent webinar or for more information on any of our services please contact us at marketing@theapsgroup.com
With CMO’s faced with ever increasing pressures on their budgets and to get more for less, the requirement to work closely with your Chief Financial Officer (CFO) is ever more important. In this guide we look at ways to work even more closely with finance to ensure goals are aligned and budgets maximised for the best results, ensuring CFO’s don’t just have a view of cutting marketing investment all the time.
In this guide we cover 5 ways to secure further marketing investment from your CFO including;
Discover more by downloading the full guide here.
