APS Group Growth Continues With Senior Appointments

APS Group has announced changes to bolster its creative and content agency senior leadership team.

James Lawton-Hill whose previous role was Marketing Director for the Group has now been given the additional responsibility of overseeing the creative arm as Marketing and Agency Director. Lawton-Hill will focus on leading and delivering the growth and vision for the agency on a Global basis, supported by his existing management team which has been bolstered by two new senior appointments; Rob Potter joining as Head of Strategy and Pete Gentle as Creative Solutions Director.

James Lawton-Hill has been with APS since 2020, having previously worked in a variety of in-house roles after starting life in a number of agency positions throughout the UK and Asia. He has played a role in the rebranding of the agency as well as contributing to some large wins including abrdn (previously Standard Life Aberdeen) and the Northern Rail creative production account.

Potter is an international growth strategist with over 15 years’ experience, in both agency and client-side roles for a range of global brands, across the Financial Services, Public Sector and Energy & Clean Tech sectors.  Potter brings his vast experience to unlock the full potential of brands, through a vast array of business insights and strategy. Working closely with the client senior leadership team, he has already instigated change, aiming to increase commercial growth for several existing APS clients.

Gentle returns to APS after 3 years having previously worked for the business for over 10 years as Studio Operations Director. Bringing his vast experience in leading a diverse range of agency services, including operations and project delivery within challenging environments. Gentle, will work with existing and new clients to deliver innovative market leading creative solutions, ensuring clients and their brands stay current and at the forefront of their market.

Lawton Hill explains “The two new additions to the team help build upon the existing strong management team we have here at APS with some great experience. I’m excited to take on the new expanded role as we look to continued growth across our creative and content services.”

The team will work across a wide portfolio of clients from across a range of industries from public sector, retail, financial services, and the charity.

Consumer Duty Regulation – Are you prepared?

APS Group has announced changes to bolster its creative and content agency senior leadership team.

James Lawton-Hill whose previous role was Marketing Director for the Group has now been given the additional responsibility of overseeing the creative arm as Marketing and Agency Director. Lawton-Hill will focus on leading and delivering the growth and vision for the agency on a Global basis, supported by his existing management team which has been bolstered by two new senior appointments; Rob Potter joining as Head of Strategy and Pete Gentle as Creative Solutions Director.

James Lawton-Hill has been with APS since 2020, having previously worked in a variety of in-house roles after starting life in a number of agency positions throughout the UK and Asia. He has played a role in the rebranding of the agency as well as contributing to some large wins including abrdn (previously Standard Life Aberdeen) and the Northern Rail creative production account.

Potter is an international growth strategist with over 15 years’ experience, in both agency and client-side roles for a range of global brands, across the Financial Services, Public Sector and Energy & Clean Tech sectors.  Potter brings his vast experience to unlock the full potential of brands, through a vast array of business insights and strategy. Working closely with the client senior leadership team, he has already instigated change, aiming to increase commercial growth for several existing APS clients.

Gentle returns to APS after 3 years having previously worked for the business for over 10 years as Studio Operations Director. Bringing his vast experience in leading a diverse range of agency services, including operations and project delivery within challenging environments. Gentle, will work with existing and new clients to deliver innovative market leading creative solutions, ensuring clients and their brands stay current and at the forefront of their market.

Lawton Hill explains “The two new additions to the team help build upon the existing strong management team we have here at APS with some great experience. I’m excited to take on the new expanded role as we look to continued growth across our creative and content services.”

The team will work across a wide portfolio of clients from across a range of industries from public sector, retail, financial services, and the charity.

Scottish Design Awards – Packaging Winners!

It’s wonderful to have in person events back again, and last night our attendance at the The Scottish Design Awards, was made even more special by winning the Packaging Category for our work with the Isle of Harris Gin Distillery. These awards celebrates the very best of Scottish architecture, arts and advertising.

Our partnership with Isle of Harris Distillers has been a 7-year working relationship and we couldn’t be prouder of the creative work we have produced with them over the years. Last year we also won a Drum Design Award in the Resourceful Design category as well as a coveted wooden pencil award from D&AD Awards for Packaging Design so it’s fantastic to see this partnership thriving throughout 2022 as well.

Based in Outer Hebrides, the Isle of Harris Distillery prides itself on embracing the beauty character of the island and the people who live there, with every drop of their award-winning gin inspired by their local surroundings.

We were tasked with creating packaging that would reflect the Distillery brand values and compliment their heritage but is also 100% recyclable, and crucially suitable for the challenges of posting fragile products.

The packaging wherever possible seeks to lead the recipient through layers of information about the brand. When the glasses within the gift packs are unremoved, the story of their hand-blown creation Is revealed, and an inlay provides more details about the ingredients used to create the gin’s unique maritime flavour. Whilst the hinged mechanism design ensures the glasses are kept secure during transit or In a retail environment.

To find out more about our creative design and packaging services, and how we can assist your organisation with any creative and design needs, please get in touch at hello@theapsgroup.com

Our Sustainability Commitment

It’s wonderful to have in person events back again, and last night our attendance at the The Scottish Design Awards, was made even more special by winning the Packaging Category for our work with the Isle of Harris Gin Distillery. These awards celebrates the very best of Scottish architecture, arts and advertising.

Our partnership with Isle of Harris Distillers has been a 7-year working relationship and we couldn’t be prouder of the creative work we have produced with them over the years. Last year we also won a Drum Design Award in the Resourceful Design category as well as a coveted wooden pencil award from D&AD Awards for Packaging Design so it’s fantastic to see this partnership thriving throughout 2022 as well.

Based in Outer Hebrides, the Isle of Harris Distillery prides itself on embracing the beauty character of the island and the people who live there, with every drop of their award-winning gin inspired by their local surroundings.

We were tasked with creating packaging that would reflect the Distillery brand values and compliment their heritage but is also 100% recyclable, and crucially suitable for the challenges of posting fragile products.

The packaging wherever possible seeks to lead the recipient through layers of information about the brand. When the glasses within the gift packs are unremoved, the story of their hand-blown creation Is revealed, and an inlay provides more details about the ingredients used to create the gin’s unique maritime flavour. Whilst the hinged mechanism design ensures the glasses are kept secure during transit or In a retail environment.

To find out more about our creative design and packaging services, and how we can assist your organisation with any creative and design needs, please get in touch at hello@theapsgroup.com