{"id":5587,"date":"2023-06-02T13:59:03","date_gmt":"2023-06-02T13:59:03","guid":{"rendered":"https:\/\/www.theapsgroup.com\/work\/case-studies-total-energies-b2b\/"},"modified":"2023-10-03T16:03:14","modified_gmt":"2023-10-03T16:03:14","slug":"case-studies-total-energies-b2b","status":"publish","type":"work","link":"https:\/\/theapsgroup.com\/en-us\/work\/case-studies-total-energies-b2b\/","title":{"rendered":"TotalEnergies"},"content":{"rendered":"\n\n
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Challenge<\/h3>\n

To raise awareness of the launch of the new TotalEnergies brand in the business to business market.<\/p>\n

This required a campaign to be developed to re-engage with fleet businesses to promote the new brand and the new proposition for their renewable energy offering.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Solution<\/h3>\n

The approach was to create and build a personalized DM pack and a personalized website experience which tailored to each business customer.<\/p>\n

The customer received a Direct Mail pack, which included a dummy fuel cell and a personalized code. The code is then entered on the website which then presents recommendations of fuels that TotalEnergies can offer for the customer\u2019s sector or business.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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The campaign was launched initially as a pilot to 30 businesses, but based on the success of the pilot this will now be rolled out to 60 additional customers.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Share<\/p>\n