{"id":9992,"date":"2026-06-12T11:49:51","date_gmt":"2026-06-12T11:49:51","guid":{"rendered":"https:\/\/www.theapsgroup.com\/innovation-hub\/euroshop-2026-whats-really-shaping-the-future-of-retail\/"},"modified":"2026-06-12T16:47:44","modified_gmt":"2026-06-12T16:47:44","slug":"procurecon-marketing-perspectives-2026","status":"publish","type":"innovation_hub","link":"https:\/\/theapsgroup.com\/en-us\/innovation-hub\/procurecon-marketing-perspectives-2026\/","title":{"rendered":"ProcureCon Perspectives 2026"},"content":{"rendered":"<section class=\"post-content\">\n    <div data-aos=\"fade-up\" class=\"container\">\n        <div class=\"post-content__content content-wrap\">\n            <p>APS attended ProcureCon Marketing 2026 for two days of discussion, networking and industry insight. As a sponsor, we aimed to offer something practical and engaging for attendees.<\/p>\n<p>Our Smoothie Station by APS, serving three delicious flavours, provided some welcome refreshment between sessions. Alongside this, we hosted a pop-up photo booth where delegates could receive a free professional headshot. Over the two days, we photographed around 150 attendees, giving them something useful to take away to update their LinkedIn profiles.<\/p>\n<p>The sessions and conversations across the event reflected a sector that continues to evolve. The topic on everyone\u2019s lips was still very much AI, how it\u2019s being applied within marketing operations, and how to leverage this responsibly. As well as ongoing challenges around balancing cost control with creative quality. Delegates also spoke about the need for closer collaboration between internal teams, and the importance of building more transparent, effective agency partnerships.<\/p>\n<p>We captured some \u2018ProcureCon Perspectives\u2019 where attendees shared the trends they\u2019re hearing about most, the challenges they\u2019re facing, and what they\u2019re taking away from the event &#8211; along with their favourite freebie. Watch the full video below!<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom: 56.25%; position: relative; height: 0;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1200788502?h=a1d0efe2c0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/procureconmarketing.wbresearch.com\/?utm_source=Sumo%20Pop%20Up&amp;utm_medium=Advertising&amp;utm_campaign=22508.014%20-%20ProcureCon%20Marketing%202026%20%E2%80%93%20SUMO%20-%20From%20Connect%20to%20LSE\">ProcureCon Marketing<\/a> was a valuable opportunity to connect with peers and hear how others are approaching similar challenges. It was great to be part of the conversation &#8211; bring on 2027!<\/p>\n<p>Our team also went to Euroshop 2026, <a href=\"https:\/\/www.theapsgroup.com\/innovation-hub\/euroshop-2026-whats-shaping-the-future-of-retail\/\">take a look at the key trends shaping retail<\/a>.<\/p>\n        <\/div>\n        <div class=\"share-wrap\">\n            <p class=\"d-md-none\">Share<\/p>\n            <ul class=\"share-options\">\n    <li>\n        <a target=\"_blank\" href=\"mailto:?subject=I want to share this post with you: ProcureCon Perspectives 2026 &amp;body= Hi there, Check out this post https:\/\/theapsgroup.com\/en-us\/innovation-hub\/procurecon-marketing-perspectives-2026\/. 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Hear attendees thoughts on the main trends shaping the industry along with their biggest challenges and key takeaways from the event.<\/p>\n","protected":false},"featured_media":10000,"template":"","innovation_topics":[80,92,113,177],"innovation_sectors":[15,75,76,77,94,169],"innovation_types":[112],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ProcureCon Perspectives 2026 - APS<\/title>\n<meta name=\"description\" content=\"An overview of ProcureCon Marketing 2026 including attendees thoughts on the main trends, biggest challenges and key takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theapsgroup.com\/en-us\/innovation-hub\/procurecon-marketing-perspectives-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ProcureCon Perspectives 2026 - 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